Vision Markets Network

Vision Markets Network

The Machine Vision market is one of a kind: Highly driven by technology, massively scattered with hundreds of suppliers of quite specialized product portfolios, and many ten-thousands of customers around the globe in a very broad spectrum of industries and applications.

No matter which type of consultancy you are looking for - technology, management, marketing, or investment - your consultant must provide deep know-how of the market AND the technology. Otherwise, you end up teaching the consultant but gaining rather little output.

Thus, Vision Markets has established the Vision Markets Network of independent experts, each with a long track record in machine vision and divers competencies:

  • Founder of an image sensor OEM
  • Former VP Marketing and COO at an international machine vision component distributor
  • Former Sales managers of optics and vision systems
  • Former (chief) editors and copywriters of Machine Vision trade magazines
  • Event managers with experience in organizing events from 20 to 300,000 people
  • Former SEO and digital marketing expert of a global insurance enterprise

Below you can find the core members of the Vision Markets Network in alphabetical order. Half a dozen further experts remain up in our sleeve and are ready to be pulled in depending on your project needs.

Bernhard Hofer

Senior Consultant, Recruitment and Strategy

Bernhard holds an M.Sc. degree in Electrical Engineering (systems engineering, semiconductor technology) and has been working for more than 20 years as an engineer, consultant, coach, and senior manager in high-tech industries. For a global consulting company he successfully built up his own profit center from scratch in the field of embedded systems, quality management, and optics. Throughout his career, he has held over 2000 application interviews for positions in high-tech industries. He proved that values like respect and appreciation are the true basis for extraordinarily profitable organizations in a competitive environment. His passion is to enable people and companies to grow. Bernhard is managing the recruitment consulting activities of Vision Markets and supports strategic consulting projects.

Areas of Expertise

  • HR-Management: setting up highly effective teams, development of career strategies and models
  • Holistic approach for finding the optimal match between clients’ needs and talents’ skills in Sales, Marketing, and Engineering, based on the experience of more than 2000 job interviews
  • Individual career consulting and coaching
  • Consulting in sales and negotiations
  • Business development and account management

Bernhard Schroth

Machine Vision Copy Writer (German)

Bernhard is the former Editor of Chief of Inspect, the leading German trade magazine for Optical Quality Inspection and Machine Vision. As a sought-for copywriter, he produced multiple case studies, application stories, and magazine articles for our clients.

Areas of Expertise

  • Technologies: optics, industrial cameras, line-scan cameras, optical metrology, 3D imaging, machine vision systems, and applications
  • Services: Project management and copywriting for magazine articles, case studies, application notes, white papers, blogs, etc.

Gloria Putnam

Advisor, Recruitment and Strategy

Gloria holds an M.Sc. degree in Physics and has been working for more than 20 years in the specialty image sensor industry with roles and responsibilities ranging from engineering, applications, business development, strategic marketing, product marketing, marketing communications, customer service, demand planning, and corporate development. Gloria’s specialties include building and leading productive and engaged virtual international teams and establishing long term, trust-based relationships with colleagues, customers and partners. Gloria is sharing her expertise and network in North America in support of Vision Market’s recruitment services.

‌Areas of Expertise:

  • ‌Hiring for both technical and commercial roles in imaging businesses
  • Technical marketing & sales techniques, strategy and management
  • Marketing communications for highly technical imaging products and services
  • M&A and Integration

Dr. Helge Moritz

Expert for Machine Vision Applications and Components, Copy Writer and Consultant

Helge is a physicist and has a Ph.D. in mechanical engineering. Within 20 years he worked in the machine vision industry as CEO and founder of a machine vision company as well as sales and marketing manager for customer-specific machine vision solutions. For two years he was the editor of the SensorReport magazine. In 2003 he published the “Lexikon der Bildverarbeitung” and founded the competence network ABAQuS.

Areas of Expertise

  • Machine vision solutions
  • Design of optical measuring systems
  • Writing articles, press releases and Internet content
  • Organizing events and exhibition booths
  • Moderation of lectures

Jean-Philippe Roman

Senior Consultant, Marketing Communications

Jean-Philippe has a 25-year track record in marketing communications in a technology and B2B environment including automotive, consumer electronics, and machine vision. He worked 14 years for a leading machine vision camera manufacturer and led the global marketing and communications team. Jean-Philippe is not only an expert in marketing communications strategy and techniques, his international experience means he also understand the challenges of addressing different regional markets – for example entering the Chinese market as a western company. Born and raised in France, Jean-Philippe is fluent in French, English, and German with editorial/copy-writing experience in all three languages.

Areas of Expertise 

  • Branding and marketing strategy 
  • PR and media relations
  • Digital marketing and lead generation 
  • Content marketing 
  • Print collateral
  • Trade shows and events

Dr.-Ing. Ronald Müller

Management Consultant for Machine Vision

Ronald is the founder and CEO of Vision Markets. He is sought for his expertise in the global Machine Vision Market. Ronald authored market studies, technology studies, specialist articles, and columns in trade magazines and serves the community as innovation award jury member and advisory board member, host, and speaker at trade conferences worldwide.

Areas of Expertise

  • Technologies: Image sensors, image processing, connectivity, camera interfaces, optics
  • Identification, definition, and implementation of growth strategies in Machine Vision
  • Valuation of the market potential of companies and business models in machine vision
  • Corporate Identity definition, brand building, lead generation, and public relations management
  • Identification of talents in sales, marketing, product management, and R&D in machine vision and matching with corporate cultures and requirements

Peter Kepf

Copywriter and consultant for 3D, Optics, and robotic vision applications

For nearly three decades, Pete has served machine vision companies with both engineering and business development. He has managed hundreds of machine vision projects and authored numerous technical papers and marketing content for both print and social media. He has helped both Asian and European manufacturers increase their sales with his insight into the nuances of the US machine vision market landscape.

Areas of Expertise

  • Copywriting of Machine Vision case studies, application notes, white papers, and other content marketing pieces
  • Machine vision applications (lighting, optics, methodology)
  • Business services referrals (location, legal, accounting, personnel, visas) relevant to machine vision suppliers
  • Risk assessment and deliverable management for machine vision products and services including systems integration
  • Business Development including marketing and sales management, content development and channel selection
  • Deep understanding of the workings and relationships of the US machine vision business ecosystem

Are you looking for growth in Machine Vision?
We know the technologies, markets, methods, and people.

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