The challengeFocus on sustainability projects
Maxlab, a Canada-based tech compan, provides easy-to-implement vision solution to embedded system developers.
“We truly believe that there is still a huge unexploited potential to use computer vision to make processes more efficient, reduce waste, and minimize environmental impact in many industries and beyond the factory floor”.
Maxlab has a solid track record in designing embedded visions systems and cameras in areas as diverse as outdoor facility monitoring for optimized energy consumption or protection of farmland from wildlife damage. The company offers both turn-key development services and off-the shelf camera modules. “Today, computer vision can enhance nearly any system. But while system engineers are experts in their field, many are reluctant to implement computer vision because it is not their core expertise. This is where we can help”, says Malynin.
“We are passionate about tech, but we are also driven by a sense of purpose”
Constantine Malynin, co-founder of Maxlab.io
The solutionBrand identity and corporate design
The new brand identity is the result of an in-depth analysis of Maxlab’s value proposition and customer feedback. The process was supported by Vision Markets.
The new logo encapsulates the company’s DNA: technological expertise, flexibility, simplicity, and a commitment to putting vision technology at the service of a more sustainable future. The new claim, “Vision for the next generations”, captures the unique positioning of the company.
Introduction video of Maxlab’s new brand identity

