Marketing News

Do’s and don’ts on social media in the vision industry

How is social media used in the vision industry? What are the best practices for a successful social media strategy?

How to maximize media coverage at trade shows

A trade show is not only a platform to meet new potential customers and business partners. It is also a great way to get coverage from the media. Here are 8 tips on how to maximize media coverage for your company.

How to maximize return on your trade show investment

Participating in a trade show is always a heavy investment. But if you do your marketing homework, you can get much more out of this investment than just a successful show. Here is how you can get more ROI before, during and after the show.

Vision marketing expert Jean-Philippe Roman joins Vision Markets network

Vision Markets has further expanded its team in response to the growing demand for support with brand building and lead generation. Jean-Philippe Roman now overlooks the MarCom Consulting business of Vision Markets.

Redefining your Post-Corona Sales Strategy in a 1-day Team Workshop

With the full support of your team, you will be able to emerge as a winner out of any economic crisis. Therefore, now is the time to take a step back and develop a clear view for the next months to be proactive, strategic, and get ahead.

4 Good Reasons for Content Marketing in your Customers’ Language

Market leaders in Machine Vision are hosting their website in up to 10 languages. What is the reasoning behind and what may you consider when translating your marketing content into the language of your target customers.

8 Tricks to Increase the Effect of your Press Releases in Machine Vision

How do you get the editors' attention so that they share your message with the target audience? Here are our boosters for effectiveness!

Poll Results: Is it Still too Early for Trade Shows and Conferences?

How will trade shows and conferences be received by visitors in Q4 2020? Can exhibitors expect sufficient traffic of prospects on their booths? To answer these questions, Vision Markets has conducted a poll among the imaging community.

The Top-3 Brands of Machine Vision Component OEMs per 5 Categories

Learn about the top-3 machine vision component OEMs in cameras, lenses, frame grabbers, lighting, and software. The market intelligence team of Vision Markets is providing benchmark analyses on their SEO, language localization, and social media.

6 Reasons why now is the time to invest in digital marketing

The COVID-19 pandemic is hitting machine vision companies from all levels of the value chain. The time is now - while the crisis still lasts - where it is decided who will be a winner or a loser once the economic upswing arrives.

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