Digital and Print Advertisement
Different sizes of target groups and types of your offerings call for different advertisement strategies. Each strategy needs to be evaluated in the dimensions of overall cost, cost per impression, cost per website visitor, and finally cost per customer lead. If your Customer Relationship Management (CRM) system is properly connected to your website analytics, the return of investment (ROI) of your advertising campaigns can be calculated. Please contact us for further details hereon. Branding campaigns will put a higher priority on cost per impression while lead generation campaigns rather focus on the cost per lead or ROI.
If you want to address a large target group where just a few have an actual demand for your offering at a single point in time, search engine advertising is the most effective way. Only customers who are currently searching for what you provide, react to your ads and you only pay when they do react. The key to success with Google Ads lies in minimizing the bounce rates (target <50%) and in selecting the right key phrases, negative key phrases, and ad descriptions. As part of our services in online marketing, we ensure that the landing page of the ad is motivating the visitor to further browse your offerings and make contact with you.
On the other hand, Social Media platforms like LinkedIn and Xing provide amazing opportunities to target your ads very precisely on your a group of people that can be characterized by the industry and size of their employer, as well as their career level, title, skills, etc.. Thus, it is possible to create ads and content that is specifically targeted on e.g., quality engineers with experience in machine vision in pharma working in Germany with companies larger than 1000 employees.
The traditional way of advertising in trade media channels is well suited if there is a great match between your target group and the audience of the media channel. Beware, if your target group is just a small subset of the media channel audience, your money will not have the desired effect at all the others. The selection of the right trade media, as well as the right channel (print vs. email newsletter ad vs. website ad), decides about the effectiveness of your campaign. We are more than happy to support your herein. Please also view our continuously expanding overview of trade media channels for Machine Vision and its target markets.
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