The Cycle Turns – High Demand, Low and Costly Supply
September broke the pattern of the past two years. The global Manufacturing PMI hit a 55-month high, every eurozone country expanded for the first time since 2022, and the US jumped to 55.9. Output and orders are being
Vision Sensors Asia 2026
Meet us at Vision Sensors Asia in Seoul! How many breakthrough innovations began with a simple conversation? A discussion about a new technology. A debate about evolving customer needs. An exchange of views on where th
Deferred, Not Cancelled – The Boom Slides Into 2027
Last month we called the consensus hockey stick in machine vision revenues worth watching sceptically. Four weeks later the analysts blinked: 2026 growth for the listed vision players was cut from 16.8% to 13.9%, while
The Backlog Buffet – Factories Feast on Old Orders While the Memory Bill Arrives
Industrial output stays uneven: China prints 6.3% YoY while Europe slips to -1.2%. Manufacturing Sentiments remain expansionary (US 52.3, EU 51.6) but are increasingly flattered by delivery delays and war-linked logist
Why vision companies don’t measure brand awareness – and why they’re wrong
In today’s data-driven business environment, marketeers track everything from website traffic and conversion rates to customer acquisition costs and sales performance. Yet surprisingly, many vision companies stil
Q2/2026 SERP Report: Edmund Optics Challenged on “Machine Vision Lens” Keyword
The Q1/2026 update of our Vision Markets SERP report shows a strong progression of two domains in particular for several search terms.
Factories Keep Buying, Boardrooms Oscillate between Caution and Complacency
Industrial output stays uneven: China prints 6.3% YoY while Europe slips to -1.2%. Manufacturing Sentiments remain expansionary (US 52.3, EU 51.6) but are increasingly flattered by delivery delays and war-linked logist
100 days until VISION – your marketing countdown
days – 730 Less than 100 days remain until VISION 2026, the world-leading machine vision trade show, opens its doors in Stuttgart, Germany. It’s high time for vision marketers to finalize their exhibition conce