Deferred, Not Cancelled – The Boom Slides Into 2027
Last month we called the consensus hockey stick in machine vision revenues worth watching sceptically. Four weeks later the analysts blinked: 2026 growth for the listed vision players was cut from 16.8% to 13.9%, while
The Backlog Buffet – Factories Feast on Old Orders While the Memory Bill Arrives
Industrial output stays uneven: China prints 6.3% YoY while Europe slips to -1.2%. Manufacturing Sentiments remain expansionary (US 52.3, EU 51.6) but are increasingly flattered by delivery delays and war-linked logist
Why vision companies don’t measure brand awareness – and why they’re wrong
In today’s data-driven business environment, marketeers track everything from website traffic and conversion rates to customer acquisition costs and sales performance. Yet surprisingly, many vision companies stil
Q2/2026 SERP Report: Edmund Optics Challenged on “Machine Vision Lens” Keyword
The Q1/2026 update of our Vision Markets SERP report shows a strong progression of two domains in particular for several search terms.
Factories Keep Buying, Boardrooms Oscillate between Caution and Complacency
Industrial output stays uneven: China prints 6.3% YoY while Europe slips to -1.2%. Manufacturing Sentiments remain expansionary (US 52.3, EU 51.6) but are increasingly flattered by delivery delays and war-linked logist
100 days until VISION – your marketing countdown
days – 730 Less than 100 days remain until VISION 2026, the world-leading machine vision trade show, opens its doors in Stuttgart, Germany. It’s high time for vision marketers to finalize their exhibition conce
Orders Up, Nerves Too: Machine Vision Demand Keeps Returning – Selectively
Industrial output stays uneven: China prints 6.3% YoY while Europe slips to -1.2%. Manufacturing Sentiments remain expansionary (US 52.3, EU 51.6) but are increasingly flattered by delivery delays and war-linked logist
EMVA Business Conference 2026
Meet us at the EMVA Business Conference in Stockholm, Sweden ! Vision Markets’ CEO and EMVA board member Ronald Müller will be at the EMVA Business Conference 2026. Meet him to discuss your business growth needs