In today’s data-driven business environment, marketeers track everything from website traffic and conversion rates to customer acquisition costs and sales performance. Yet surprisingly, many vision companies still fail to measure one of the most important drivers of long-term growth: brand awareness….
100 days until VISION – your marketing countdown
days – 730 Less than 100 days remain until VISION 2026, the world-leading machine vision trade show, opens its doors in Stuttgart, Germany. It’s high time for vision marketers to finalize their exhibition concepts and plan marketing activities before, during, and…
Simple and efficient: Adapt your content as video for social media
Not all optics companies master the art of melt-fit. Excelitas Technologies does. At Vision Markets, we are proud to support them with our strategy and marketing expertise. In this example, we developed a technical article for Vision Systems Design and created…