Less than 100 days remain until VISION 2026, the world-leading machine vision trade show, opens its doors in Stuttgart, Germany. It’s high time for vision marketers to finalize their exhibition concepts and plan marketing activities before, during, and after the event to maximize impact and ROI.
Vision Markets has you covered with key milestones, checklists, and hands-on support – especially if you are coming from overseas without a local office in Europe.
Contents:
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Apply for the VISION Guided Tours
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Apply for a presentation at the Industrial Vision Days
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Apply for the VISION Award
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Freeze your key message
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Create your print collaterals
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Plan and order corporate gifts
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Finalize booth design
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Create multimedia content
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Plan your pre-show campaign
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Book Messe Stuttgart advertising space
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Plan on-site logistics
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Create and share live content
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Maximize ROI with follow-up
June 30, 2026
Apply for the VISION Guided Tours
For the third time, Messe Stuttgart and Vision Markets are teaming up to organize guided tours tailored to specific application areas.
This year we are focusing on:
- Aerospace & Defense
- Automotive & Battery Manufacturing
- Electronics & Semiconductors
The goal: attract visitors from key industries looking for inspection solutions. Apply now to have your VISION booth visited by one of our Guided Tours! The Guided Tours are a VISION initiative and are free of charge for both participants and exhibitors.
Example: Guided Tours 2024 video
Example: Guided Tours 2024 video
How we can help
How we can help
Ask Vision Markets if you want more information about the 2026 VISION Guided Tours as an exhibitor!
June 30, 2026
Apply for a presentation at the Industrial Vision Days
If you are introducing innovative technology or solutions, a presentation at the Industrial Vision Days forum is a good way to gain additional exposure. Not only will you demonstrate your expertise in front of a highly qualified audience, but presentations are also recorded so you can use the material for content marketing even beyond the show.
Participation is free of charge for exhibitors, but speeches are selected by a jury – so there is no guarantee to be selected. The Industrial Vision Days are not a product promotion platform. Your presentation must be of general interest for the vision industry to have a chance to be selected.
Example: Gidel Presentation at VISION 2021
Example: Gidel Presentation at VISION 2021
We submitted a presentation on behalf of Gidel with the title “Overcoming bandwidth limitations of vision on the edge”:
- submitted the abstract
- prepared the slide deck
- even jumped in to deliver the speech when the speaker could not travel due to COVID-19 travel limitations
How we can help
How we can help
Ask Vision Markets for help to submit a convincing abstract, craft your storytelling and design your slides for a successful presentation.
June 30, 2026
Apply for the VISION Award
The VISION Award honours the best innovation in the field of image processing during the show. If you have a game-changing product or solution, submit it to the award jury!
Awards are a great way to gain exposure and build credibility. Even if you don’t win the award, being nominated already gets you attention, recognition and an opportunity to present your innovation to a larger audience.
Example: VISION Award 2024
Example: VISION Award 2024
In 2024, we helped Murrelektronik craft their submission to the VISION Award and achieved a nomination in the five shortlisted companies. We also designed their presentation at the award ceremony. This was a great opporunity for Murrelektronik to showcase their connectivity innovations for the vision industry.
Vision Markets’ work is amazing. I was impressed and glad to see my hopes confirmed that with their know-how and industry knowledge, they would quickly create helpful content for us”
How we can help
How we can help
Ask Vision Markets to draft your submission abstract. With our marketing and vision expertise, we capture the key innovation of your product and its benefits for the industry.
July 6, 2026
Freeze your key message
Three months before the show, you should have a clear booth concept. This goes beyond deciding which products or demos to display – it’s about defining your core message. Can you summarize your value proposition in a single sentence? Visitors are exposed to a flood of information at trade shows. A clear, concise message is what they’ll remember.
This key message is essential because it will be repeated on every touchpoint of VISION visitors: your booth layout, artwork, collaterals, and communication campaign.
Example: Key message
Example: Key message
Gidel showcased advanced frame grabbing and compression technologies that accelerate image acquisition and free host processing power. The motto we developed together for their booth: “Boost your vision!”
How we can help
How we can help
Ask Vision Markets for help to analyze your offering and value proposition and develop a strong, compelling key message.
July 16, 2026
Create your print collaterals
Example: 4-page flyer
Example: 4-page flyer
We developed a 4-page flyer for Eigen Innovations, including an infographic summarizing their offerings, printed and delivered directly to their booth in Stuttgart.
How we can help
How we can help
Ask Vision Markets if you need to have clean, professional literature designed and printed within a short time frame. If you come from overseas, we can print your collaterals in Germany, store them and deliver directly to the show so you don’t have to care about logistics.
July 16, 2026
Plan and order corporate gifts
Giveaways are a simple yet effective way to stay top of mind after the show.
If you haven’t selected your corporate gifts yet, do it now to ensure timely delivery.
Example: hand sanitizer
Example: hand sanitizer
During the COVID pandemic, we sourced branded hand sanitizers for Gidel and had them delivered directly to their booth.
How we can help
How we can help
Ask Vision Markets for help to choose the right items, manage suppliers, and ensure proper branding formats.
If you are coming from overseas, we have your giveaways printed in Germany and delivered to your booth. No logistics, no customs hassle for you.
July 27, 2026
Finalize your booth design
If you’re a larger corporation working with a large contractor, your concept is likely finalized. For smaller exhibitors using turnkey packages offered by Messe Stuttgart, adjustments may still be possible. Think beyond standard furniture!
- How can you personalize the space?
- Do you have the right lighting and power supply?
- Have you considered adapters, AV equipment, or demo requirements?
There are many details to think of and to order in time to avoid bad surprises on build-up day.
Example: Backdrop and furniture color
Example: Backdrop and furniture color
For Gidel, we added subtle branding touches like a carpet and chairs in each of their logo colors to create a distinctive look within budget.
How we can help
How we can help
Ask Vision Markets if you need booth design support and a local partner to coordinate with Messe Stuttgart and suppliers
July 27, 2026
Create multimedia content
Great products deserve memorable presentation. Are your demos captivating enough to convey your key message at a glance and stop passing-by visitors? Videos, slideshows, or interactive displays help communicate your value quickly and effectively.
Even simple animations can make a strong impression! Two and a half months before the show, it is still time to create such content.
Example: Interactive slot machine
Example: Interactive slot machine
How we can help
How we can help
Ask Vision Markets to produce concise, impactful multimedia content for your booth
August 5, 2026
Plan your pre-show campaign
- Invitations to customers and prospects
- Newsletters
- Social media (organic and paid)
- Advertising (digital and print)
- Landing pages or microsites
- Teaser campaigns for product launches
- Press releases and media outreach
- Email signatures for staff
Example: Personalized social media graphics
Example: Personalized social media graphics
With our partner BrandPicz, you can generate a standard template for your team to promote the show on social media. You design the overall layout with your branding, they just need to add their photo and post.
How we can help
How we can help
Ask Vision Markets if you need help orchestrating a campaign around your VISION participation to attract visitors to your booth – whether on your own channels (website, LinkedIn page), in the machine vision media (PR) and/or with an advertising campaign. We have the technical understanding, the network, and the language skills (English, German) to maximize exposure of your brand in Stuttgart.
August 14, 2026
Book Messe Stuttgart advertising
Messe Stuttgart offers numerous advertising opportunities around the VISION show – on-site, in print, and online.
Many spaces are limited, so early booking is key. Aim to secure placements by mid-August at the latest.
Options include:
- Enhanced exhibitor listings
- Website and newsletter banners
- Signage on the fair ground and in the halls
Example: Advertising space
Example: Advertising space
An enhanced listing with your company logo in the printed exhibitor directory is a an affordable way to stand out of the crowd.
More costly options include online banners on the VISION website and newsletters, up to an outdoor display at the entrance of the exhibition hall.
How we can help
How we can help
Ask Vision Markets if you need help choosing the best option for your budget, creating artwork and liaising with Messe Stuttgart for the technical implementation.
September 4, 2026
Plan on-site logistics
One month to go – don’t overlook practical details:
- Catering (coffee, drinks, snacks)
- Cleaning services
- Security
- Build-up/dismantling logistics
Example: DIY catering
Example: DIY catering
How we can help
How we can help
Ask Vision Markets if you need a local sparring partner for your logistics planning.
October 5, 2026
Create and share live content
Capture the energy of the event and share it live on social media! This may include:
- Booth setup (behind-the-scenes)
- Booth activity and visitor engagement
- Staff interviews
- Product demos
- Team moments
Trade shows provide a unique opportunity to create long-lasting content. Short product explainer videos filmed on-site can fuel your marketing long after the event ends.
You can use a professional crew – or simply your smartphone. However, if you plan staff interviews, be sure to have a microphone so their voice is not covered by the show noise.
Example: Demo videos
Example: Demo videos
We shot a series of educational videos at Emberion’s booth at Automatica 2025, using their demos to showcase their technology.
How we can help
How we can help
Ask Vision Markets if you need help creating content during the show and publishing it on your social media channels, so you can focus on your visitors!
October 5, 2026
Maximize ROI with follow-up
The show may be over, but your ROI depends on what comes next.
Plan your follow-up activities in advance:
- Log contacts into your CRM
- Follow up with prospects
- Send automated thank-you emails
- Share post-show content (newsletter, blog, social media)
Example: Automate business card scanning and thank-you email
Example: Automate business card scanning and thank-you email
Use a business card scanning app to sync contacts daily, and send a follow-up email summarizing your key message and highlights.
How we can help
How we can help
Ask Vision Markets for help building an effective post-show campaign with content like emails, newsletters, YouTube videos, blog posts, etc.
Ready for VISION 2026?
From strategy to execution, Vision Markets is your partner in making your VISION presence a success – before, during, and after the show.