In the machine vision industry, content marketing is the most effective way to educate your audience on the benefits of your technology, drive engagement and generate leads. But creating high-quality content is a time-consuming endeavor. Your technical experts have other priorities than producing marketing content and may lack the marketing expertise to craft their message in a digestible and compelling way.
At Vision Markets, we have the marketing expertise and the technical know-how to create content your audience engages with.
Industry leaders trust Vision Markets
White papers or application notes are technically not marketing material and are not perceived as such. This is a good thing because machine vision experts appreciate them as valuable content. So valuable indeed that they are likely to register with their contact details to access them.
Your in-house subject matter experts have no time to write tech papers for you? Ask our authors! Our long track-record in the vision industry means we understand your technology and know how to captivate your target audience.
Machine vision publications have limited editorial resources. Therefore, they are always eager to publish technical articles from guest editors like yourself. This is a great opportunity to build your reputation, and in most cases it is free of charge!
We sustain a close relationship with all key editors of the industry and know what it takes to get your story published – whether it is a new product announcement, a technical paper or an application case study. We can write your copy, distribute it to the media, and even manage validation loops on your behalf.
Telling the world how great you are is good, but letting your customers recommend you is even better! Writing an application case studies is time-consuming and requires a lot of validation and approval loops. But it is rewarded with a lot of engagement and trust.
No resources to create a case study? Just introduce us to your customer and consider it done. With our vision know-how, we understand their applications and ask the right questions. We can also adapt these testimonials to other formats – for example videos for your social media channels.
The best technology is easy to understand and easy to use.
In a high-tech industry like computer vision, it can be challenging to explain the benefits of your products in a simple way. Infographics make it easier for your audience to understand you at a glance.
There are a lot of talented graphic designers out there, but it takes a lot of time and effort to have them understand the message you want to convey. Not so with Vision Markets. We are marketing experts but above all, we are vision professionals. We can translate your idea into a clear picture.
Client: Maxlab.io
Client: Eigen Innovations
Client: Tamron
Client: Eigen Innovations
Client: Eigen Innovations
Client: Gidel
Machine vision is about gaining insights from images. So it’s only natural that video is a format of choice to deliver your message in a short, crisp and entertaining way. Video is perfect to catch your audience’s attention where it is most distracted – on social media and at trade shows.
The good news is: video doesn’t have to be expensive. With AI and animations, you’d be surprised how fast and inexpensive the production of an explainer video can be. And with our background in the vision industry, you’ll be surprised how fast we get the message and boil it down to a two-minute film.
Whether for a conference, a sales pitch or a webinar, the quality of a presentation makes a big difference. But while your speakers may be genius in their field, they might lack the talent or the time to polish a slide deck that really makes an impact.
We help our clients make a professional impression at their speaking opportunities. This goes far beyond PowerPoint styling – starting with storytelling down to the speakers notes. We can do that because as vision experts, we don’t stop at the looks. We understand what you are talking about.
Vision Markets did a fantastic job understanding our objectives and helping us strategize how to achieve them”
Vision Markets is our trusted partner for PR and social media activities. With their vision technology know-how, they don't need a long brief to understand what we need"
Vision Markets’ work is amazing. I was impressed and glad to see my hopes confirmed that with their know-how and industry knowledge, they would quickly create helpful content for us”
Working with Vision Markets was very straightforward. With their vision expertise, they quickly understood the key message to be conveyed. We could generate content quickly and deliver it within short deadlines to the relevant audience”
