Vision Markets is continuously studying the machine vision market, especially the market positioning and marketing communication activities of the key players.
The US-based trade media channel Vision Systems Design is regularly polling the brand recognition of OEMs among target customers of machine vision components. We have extracted the top 3 brands of each of the following categories from their latest poll:
Machine Vision Cameras
- Basler, Germany
- Teledyne Dalsa, Canada
- FLIR, Canada
Optics and Lenses
- Edmund Optics, USA
- Fujinon, Japan
- Kowa, Japan
Frame Grabbers
- Matrox Imaging, Canada
- Teledyne Dalsa, Canada
- Silicon Software, Germany
Machine Vision Lighting
- Advanced Illumination, USA
- CCS, Japan
- Smart Vision Lights, USA
Machine Vision Software
- Cognex, USA
- MVTec, Germany
- Matrox Imaging, Canada
Due to the doubled appearances of Teledyne Dalsa and Matrox Imaging, this creates a list of the top 13 brands of the global Machine Vision component market.
The market intelligence team of the Vision Markets Network is constantly screening the activities of these players. For our VisionLytics community, we regularly prepare and share dedicated reports on the matter. Here we analyze e.g. the utilized website technologies and the performance in SEO, website metrics, and social media of the above top-13 brands of machine vision Component OEMs.
Are you interested in benchmarking your digital marketing performance against your individual competitors?
Are you serious about machine vision marketing? Join our VisionLytics community of marketing executives here: https://markets.vision/visionlytics/
Comment
[…] are providing their content in twelve, eight, and seven languages, respectively. Twelve of the top-13 OEMs of Machine Vision Components host their website in more than one language. All websites are in English. German, Chinese, and […]