Vision Markets does."
The best content is worthless if you don’t have the channels to distribute it to your target audience. At Vision Markets, we know the marketing channels of the vision industry and help you deliver your campaigns via your owned, earned, and paid channels.
Industry leaders trust Vision Markets for their marketing strategy
Optimizing your own marketing channels is the lowest hanging fruit of your marketing strategy. This includes your website, your newsletters, your social media pages, your YouTube channel, etc.
At Vision Markets, we help our clients build these channels, for example develop complete websites or online tools, create newsletters and emailing campaigns, set up company pages in LinkedIn and manage their content plan.
Our vision expertise means we can help you structure your content and craft your message to address your target audience’s needs. We can also help you optimize your website for search engines with real knowledge of search phrases, keywords, and what computer vision professionals look for.
Producing high-quality content helps you generate free editorial coverage in trade media. With our long track record in the vision industry, we have a close relationship with all relevant editors to ensure your story gets placed in their publication. They know that with Vision Markets, they get exclusive stories delivered in the right format on time for their deadlines.
Let us distribute your press releases or pitch your technical articles and application case studies to editors to get free exposure to their readership! This also builds up your credibility with a respected referral and serves your search engine optimization with valuable backlinks.
We also help our clients submit their products for industry awards that are often awarded by these publications. This is another great way to build up your reputation in the machine vision market.
Most companies in the vision industry have limited marketing budgets and must focus on paid activities that deliver the best ROI. This is rarely conventional advertising. Trade media typically offer alternative formats such as newsletter advertorials or webinars. We help our clients identify the best channels for their budget and take care of the booking and implementation.
One big part of our clients’ budget is typically allocated to trade shows. We help you plan and organize your booth as well as collaterals such as printed flyers or gifts. We can also create videos or interactive presentations to demonstrate the capabilities of your product at your booth.
Another paid channel is pay-per-click advertising. We manage our clients’ Google ad accounts and run targeted pay-per-click advertising campaigns in LinkedIn. Our expertise in the machine vision industry allows us to find the right keywords and properly segment the audience to minimize bounce rates and maximize ROI.
Vision Markets did a fantastic job understanding our objectives and helping us strategize how to achieve them”
Vision Markets is our trusted partner for PR and social media activities. With their vision technology know-how, they don't need a long brief to understand what we need"
Vision Markets’ work is amazing. I was impressed and glad to see my hopes confirmed that with their know-how and industry knowledge, they would quickly create helpful content for us”
Working with Vision Markets was very straightforward. With their vision expertise, they quickly understood the key message to be conveyed. We could generate content quickly and deliver it within short deadlines to the relevant audience”
