SEO update: The top 10 machine vision camera brands in Q2/2024
The Q2/2024 update of our Search Engine Ranking Position report (SERP) shows continued domination by flir.com. Newcomer OpenMV loses ground while Balser finally comes back to the top 5.
Vision Market’s SERP report is a good indicator of the leading brands for key product categories in the machine vision industry. In Q1/2024, we had noted that flir.com, the long-time #1, strengthened its position even further by ranking two different pages of its website in the top 10 search results. This trend continued in Q2/2024 with the second page ranking moving up the chart. This came at the cost of Allied Vision, that had been steady on ranks 2 or 3 for months and now dropped down to 4 and 5.
Disclaimer:
The chart above shows the organic search results for the keyword “machine vision camera” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.
OpenMV and Keyence weakening
Q1/2024 had also been marked by the spectacular entry of OpenMV.io at very high rankings. This domain could not maintain this performance in Q2, and dropped down to rank 10, even leaving the top 10 in June. Keyence is also weak this quarter, dropping off the top 10 in April and May and ranking 10 in June.
The comeback of Basler?
One surprise is the comeback of amazon.com, a domain we had not expected in top rankings for such a niche, B2B keyword as “machine vision camera”. After ranking very high in Q3 and Q4/2023, amazon.com had left the top 10 but it is back in the lower end of the chart since March 2024.
The most interesting comeback, however, is that of Basler. We had been missing this key player from our top 10 report for a year, but it is now back in June, rushing to rank #5. This is probably due to the recovery of the domain after Basler’s recent website relaunch. It will be interesting how it performs in the future against key competitors like Flir, Lucid Vision Labs or Allied Vision.
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