SEO update: The top 10 machine vision light brands in Q3/2024
A revolution in the top 3 search engine ranking positions our machine vision light SERP report: Cognex and Advanced Illumination replaced by Edmund Optics and Machine Vision Direct.
At Vision Markets, we monitor the performance of our clients’ websites on their target keywords compared to their competitors. Our quarterly SERP report is an abstract of this intelligence for key product categories of the machine vision industry. It gives a good indication of who the leading brands in each segment are.
Disclaimer:
The chart above shows the organic search results for the keyword “machine vision light” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.
A revolution at the top of the chart
Compared to other SERP reports, the machine vision lens report has always been quite constant, with a clear domination of Smart Vision Lights, Advanced Illumination, and Cognex. Q3/2024 brings a lot of significant changes, with a dramatic drop of congnex.com from rank 2 to 9. Advanced Illumination, who had been in the top 3 forever, now ranks 4.
The new challengers of Smart Vision Lights are now Edmund Optics and Machine Vision Direct, with a parallel growth in Q3. This is unprecedented in the history of our machine vision lights SERP report.
Opto Engineering is back
The second half of our chart shows that Opto Engineering is back in the top 10. The domain had dropped off in February and is now back two months in a row in August and September. It will be interesting to monitor if it successfully maintains its position in Q4.
Another interesting trend is the presence of TPL Vision and Wenglor. TPL Vision had appeared in our SERP report back in January 2024 but couldn’t sustain their position over time. The domain is back in August, but, TPL Vision’s parent company Wenglor also makes its first appearance in September at a pretty high rank. Does it mean that Wenglor is now building up its own brand in the lighting segment and progressively phasing out TPL?
To find out, subscribe to receive our report updates per email!
How is your domain ranking?
How is your website ranking for your target keywords? How do you compare with your competitors? We can help you monitor and improve your performance with SERP reports tailored to your strategy and SEO recommendations to improve your ranking position. Contact us today!
