Vision marketing expert Jean-Philippe Roman joins Vision Markets network
Vision Markets has further expanded its team in response to the growing de-mand for support with brand building and lead generation. With his 14+ years of experience as former Director Marketing of a leading camera OEM, Jean-Philippe Roman now overlooks the MarCom Consulting business of Vision Markets.
Digital Marketing Communications has been recognized as a key to success by Machine Vision players worldwide – not just since the Corona pandemic. Vision Markets, a business consulting firm exclusively focused on the vision industry, has now answered the increased customer de-mand for strategic consulting and operational support in Marketing Communications by teaming up with Jean-Philippe Roman.
Jean-Philippe is well known in the vision industry, in which he has been working for the last 14 years. Altogether, he looks back on a 25-year international career dedicated to marketing complex technology products. The customers of Vision Markets now addi-tionally benefit from Jean-Philippe’s comprehensive expertise in brand management, content marketing, digital lead generation, and his deep knowledge of the global Machine Vision industry and its target markets.
Growing need for professional marketing
According to a study by Vision Markets, the leading Machine Vision OEMs grew their followership on social media by almost 44% from January 2020 to May 2021. The investments into content marketing measures, website enhancements, digital ads, and other lead generation campaigns in H1 2021 is a magnitude higher compared to the investments in pre-pandemic H1 2019.
Jean-Philippe Roman said: “I look forward to working with Vision Markets and its clients on excit-ing projects. The vision industry is more than ever a high growth market and I am delighted to contribute to the success of our customers around the world”.
For Vision Markets, the expanded resources and expertise in MarCom consulting through Jean-Philippe’s assignment opens new opportunities. Among others, it allows other team members to focus more on consulting services in the areas of recruitment, strategy, and M&A.
“I am delighted to welcome a sound marketing expert like JP to the Vision Markets team”, adds Dr. Ronald Müller, CEO of Vision Markets. “We will be able to provide more clients with first-class con-sulting and operational support in growing their imaging and machine vision business”.