Vision Markets opens new Marketing and Communications entity

Leading business consultancy in the machine vision market strengthens its marketing consulting division with a dedicated legal entity. Jean-Philippe Roman becomes managing director and partner.

Vision Markets, the leading consulting company for the machine vision industry, announces the foundation of a new subsidiary, Vision Markets Marketing Consulting GmbH, registered in Munich, Germany. The new entity takes over the marketing and communications consulting activities of Vision Markets GmbH and will be headed by Jean-Philippe Roman.

Growing business unit

The move acknowledges the recent growth of the marketing and communications division of Vision Markets and paves the way for future growth. As managing director, Jean-Philippe Roman has formally taken on the leadership of this business unit.

Jean-Philippe Roman has been part of the Vision Markets network since 2021. Vision Markets customers have taken advantage of his international track record in marketing and communications paired with more than 15 years of experience in the machine vision industry. This agreement with Vision Markets is a long-term commitment of both parties to join forces at the service of the vision community.

More capacity for Marketing and beyond

With the newly founded Vision Markets Marketing Consulting GmbH, clients will benefit from a dedicated contact person and team focused on continuously improving the company’s marketing consulting services.

The new organization also benefits clients of Vision Markets’ other business units – Corporate strategy, Mergers and Acquisitions and Recruitment – as it frees up capacity from CEO and founder Dr. Ronald Müller.

“I am delighted to welcome JP on board as the head of our Marketing business unit”, said Ronald Müller. “This is the result of a fruitful and trustful collaboration over the last three years. We look forward to growing Vision Markets Marketing Consulting further as a vital service to the vision industry”.

“I am excited by this new challenge. With the surge of AI and new applications areas such as smart farming or other sustainable technologies, machine vision still has so much to contribute to the world! We at Vision Markets Marketing Consulting want to be the voice of all the innovators out there solving problems with computer vision”, said Jean-Philippe Roman.

Smooth transition

The new legal entity will progressively take over the marketing business of Vision Markets in the coming weeks. Apart from legal changes, the transition will not affect the operative business with clients: The new company is fully integrated in the Vision Markets group and operates under its brand to preserve synergies with other activities such as strategy consulting or recruitment.