Vision Markets helps Emberion demonstrate infrared capabilities

Manufacturer of quantum dot based infrared sensors and cameras leverages Automatica show participation with videos of their booth demos. Vision Markets supports with video shooting, editing, and distribution.

Emberion, a Finland/UK-based manufacturer of quantum dots infrared sensors and digital cameras, exhibited at the Automatica show from June 25-27 in Munich, Germany. The company presented their innovative sensor technology that allows extended short-wave infrared sensitivity from 400nm up to 2100 nm and high frame rates as well as their new Emberion VS20 & VS17 series of ultra-compact infrared cameras.

Thee demos showcased unique capabilities

The company demonstrated the unique capabilities of their own image sensors and cameras with three demos:

• Demo #1 demonstrated how Emberion sensors can image up to 2,000 nm wavelength, way beyond the 1,750 nm limitation of conventional InGaAs-based infrared sensors with high dynamic range and higher Quantum efficiency.
• Demo #2 showed the high frame rate of Emberion’s VS20 camera series, one of the fastest infrared cameras available in the market with up to 400 fps at full VGA resolution extending upto 1800 fps @ QVGA.
• Demo #3 illustrated how Emberion SWIR cameras can be used for thermal imaging at temperatures lower than InGaAs-based sensors, thanks to their extended spectral range.

Leveraging show demos for online marketing

Emberion worked with Vision Markets to maximize the reach of their show participations with a series of tutorial videos shot at their Automatica booth.

The company released a series of four videos on their YouTube and LinkedIn channels + a full-length version of the booth tour. A short clip was also delivered right after shooting on the first day of the show to invite visitors to stop by.

With this video content, Emberion was able to attract visitors via their LinkedIn page and deliver their message to a wider audience than the sole visitors of Automatica. The video format is also a perfect way to nurture leads generated at the show by sharing it in follow-up emails. It is also a valuable enhancement of Emberion’s website and YouTube channel.

Minimal effort, maximal impact

“With little additional effort, it is possible to maximize the impact and ROI of a show participation with content marketing”.

JP Roman, Head of Marketing Consulting, Vision Markets

Attending a show is a heavy lift for any company and even more so for smaller organizations. However, because of a lack of resources or expertise, exhibitors often put all their attention in the booth itself, neglecting marketing activities before, during and after the show. Yet an exhibition is also an ideal opportunity to create educational content for online channels, as products, demos, and experts are all at hand at the same place and at the same time in a branded environment. “With little additional effort, it is possible to maximize the impact and ROI of a show participation with content marketing”, says Jean-Philippe Roman, Head of Marketing Consulting at Vision Markets.

“Working with Vision Markets on this project was very straightforward. With their vision expertise, they quickly understood the key message to be conveyed by the video. Also, they did not overengineer the video production so we could generate content quickly and deliver it within short deadlines and bring it to the front of the relevant audience”.

Jyri Hämäläinen, Head of Product Management and Marketing at Emberion.

One advantage of trade show videos is that they are short, focused , targeted and captures the attention of the audience quickly compared to longer professionally produced tutorials. The busy show atmosphere makes it even more authenticl. As a result, it is possible to capture a demo or presentation with limited resources and reduce the edits to the minimum, cutting down overall costs for maximal impact, as Emberion’s example shows.

“Working with Vision Markets on this project was very straightforward”, said Jyri Hämäläinen, Head of Product Management and Marketing at Emberion. “With their vision expertise, they quickly understood the key message to be conveyed by the video. Also, they did not overengineer the video production so we could generate content quicklyand deliver it within short deadlines and bring it to the front of the relevant audience