SEO update: The top 10 machine vision software brands in Q1/2024

SEO update: The top 10 machine vision software brands in Q1/2024

Like for other keywords, the top 5 ranking of “machine vision software” is stable, and the battle takes place in the lower half of the top 10. Advantec makes a furious entry into the chart while Zebra has not recovered Adaptive Vision’s former rankings.

The Search Engine Ranking Position (SERP) of a domain for a given keyword provides a good indication of the company’s brand recognition in a specific segment of the machine vision industry. At Vision Markets, we monitor the ranking of our clients and their competitors for their target keywords in their target regions which gives us indications on who are the top brands in the industry.  

As for “machine vision camera”, “machine vision lens” or “machine vision light”, the chart is quite steadily dominated by the same domains months after month:,, However, the lower part of the top 10 shows interesting changes over time.


The chart above shows the organic search results for the keyword “machine vision software” in in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Reddit: a tough competitor for machine vision companies

In out last report, we saw Reddit enter the chart at a pretty high ranking. The same Reddit-page kept at a high level throughout Q1/2024.

This is a good reminder that general keywords like “machine vision software” can lead you to compete with general websites with a very high domain authority like Amazon, Wikipedia or Reddit. If the top rankings are firmly held by such domains, it is smarter to optimize your website for more specific, long-tail keywords – for example “machine vision software for defect detection” or “AI models for machine vision applications”.

Cognex even stronger, Advantech new kid in town

Cognex, who has been #1 for months, ranked a second page in the top 10, which shows its dominantion on this keyword. This comes at the cost of those competing for the second half of the top 10 rankings: Adlink dropped off in Q1/2024 and NI is struggling to maintain its position.

There are some winners in that field, though: Q1 showed a new entrant rushing to rank 5 in just two months: Advantech. This is spectacular but will need to be confirmed in Q2, as fluctuations are not unusual. Euresys, who entered the chart in Q4/2023, was able to stabilize its position in Q1/2024. The Belgian company known for its frame grabbers is now successfully building its reputation in the software field.

In our last report, we noted a spectacular drop of following the acquisition by Zebra. entered the top 10 for the first time in February and was passed by again in March, so it seems the transition is initiated and the Zebra domain may progressively catch up on ground lost by Adaptive Vision in the coming months. Stay tuned for future updates!

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