SEO update: The top 10 machine vision software brands in Q4/2023

SEO update: The top 10 machine vision software brands in Q4/2023

In Q4/2023, the five top-ranking domains for machine vision software remain pretty stable, while we see much more volatility in the lower end of the chart. One top player disappears from the top 10 altogether.

The search engine ranking position (SERP) is a good indicator of the strength of a brand for a specific keyword. Our SERP report for the search “machine vision software” shows significant changes in Q4/2023 vs. Q3/2023.

In Q3, we had found the rankings less volatile for machine vision software than for other keywords. In the light of the Q4 results, we must revise that judgement.

Top-ranking machine vision software brands in google


The chart above shows the organic search results for the keyword “machine vision software” in in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Stability in the top 5,… but one big drop-off

The top 5 domains remain relatively stable between Q3 and Q4/2023, with, Cognex, MVTec, and dominating the game.

One notable change, however, is that not only dropped off the top 5 in December, it disappeared from the top 10 altogether. This is probably due to the integration of Adaptive Vision into the Zebra group, which also impacts the website. Most likely, will end up simply redirecting to, which means it will no longer have its own content for the “machine vision software” or any other keyword. is not yet in the chart, though. In the months to come, it will be interesting to see if catches up on the “machine vision software” keyword and how long it takes for that domain to reach the top 10 or even the top 5.

High volatility in the lower rankings

In the second half of the chart, we see much more variations. NI came in at the end of Q3 but leaves the top 10 again in December. Teledyne Dalsa follows a downward trend, while Euresys seems to be gaining ground in Q4/2023. RoboRealm and Mech-Mind popped up in October and November but still struggle to establish a solid presence in the top 10.

What will be the trend in 2024?

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