At Vision Markets, we monitor the performance of our clients and their competitors on Google Search for their target keywords. The Search Engine Ranking Position (SERP) is a good indicator of the strength of a brand on a specific market segment. Who were the top players in Q3/2023?
SEO: What are the top-ranking machine vision lens brands?
One key KPI of the strength of a brand is the ranking of its website in organic search results on Google, the so-called SERP (Search Engine Ranking Position). What are the top-ranking brands for machine vision lenses?
SEO: What are the top-ranking machine vision camera brands?
A high ranking for a given keyword is a good indicator of the strength of a brand in a given market segment. We monitor trends on key segments of the vision market and the results are sometimes surprising, as below example of the keyword “machine vision camera” shows.
Vision Markets report predicts machine vision market at $9.45bn in 2027
Vision Markets forecasts the global market to grow by 8% annually and reach a total of $9.45bn in 2027. New markets growth is higher than average.
Do’s and don’ts on social media in the vision industry
How is social media used in the vision industry? What are the best practices for a successful social media strategy?
How to maximize media coverage at trade shows
A trade show is not only a platform to meet new potential customers and business partners. It is also a great way to get coverage from the media. Here are 8 tips on how to maximize media coverage for your company.
How to maximize return on your trade show investment
Participating in a trade show is always a heavy investment. But if you do your marketing homework, you can get much more out of this investment than just a successful show. Here is how you can get more ROI before, during and after the show.
Vision marketing expert Jean-Philippe Roman joins Vision Markets network
Vision Markets has further expanded its team in response to the growing demand for support with brand building and lead generation. Jean-Philippe Roman now overlooks the MarCom Consulting business of Vision Markets.
