SEO update: New top 3 machine vision light domains in Q4/2024
Vision Markets’ machine vision light SERP report shows a spectacular drop of Cognex allowing Edmund Optics and Machinevisiondirect.com to take ranks #2 and #3. Opto Engineering confirms its progression initiated in Q3.
Search Engine Ranking Position (SERP) is an important digital marketing KPI as it shows how websites perform for a given keyword in organic search (no paid ads). At Vision Markets, we monitor this indicator for our clients, comparing their performance for their target keywords with that of their selected competitors. Our public SERP reports show the 10 best ranking domains for generic machine vision keywords such as “machine vision light” and is a good indicator of the top brand in those segments.
Disclaimer:
The chart above shows the organic search results for the keyword “machine vision light” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.
Cognex and Advanced Illumination give way to Edmund Optics and Machinevisiondirect.com
We had already observed a dramatic fall of cognex.com in Q3/2024 with a parallel progression of edmundoptics.com and machinevisiondirect.com, who passed advancedillumination.com to enter the top 3 rankings.
This trend confirmed in Q4. Cognex remained at the bottom of the chart while Advanced Illumination remained constant on rank #4. As a result, the new top 3 result have now been Smart Vision Lights (still unchallenged #1), Edmund Optics and Machine Vision Direct for five months in a row. Machinevisiondirect.com’s progression is quite impressive, as it passed Edmund Optics to consolidate a solid #2 position in Q4.
Opto Engineering progressing, Wenglor struggling
In the past, Opto Engineering had only sporadically appeared in our machine vision light SERP report. However, after appearing on Rank 7 in August, the Italian company confirmed it was here to stay, ranking five months in a row in the top 10 and reaching rank #6 in November and December.
Wenglor.com was a newcomer in our Q3/2024 report but confirmed its presence in the top 10 since September. However, it lost some ground in Q4, ending the year at rank #10. On the plus side, TPL Vision, a division of Wenglor, also appeared several times in the top 10 in the last months.
It will be interesting to monitor if Wenglor can maintain its good SEO performance on this keyword in the long term. To find out, subscribe to receive our report updates per email!
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