SEO update: The top 10 machine vision camera brands in Q1/2024
Vision Markets’ SERP report sees Flir consolidate its leadership and confirms the rise of a new top domain for the “machine vision camera” keyword.
Search Engine Ranking Position (SERP), the ranking of domains in Google organic searches, is a good indicator of the strength of a brand for a given keyword. At Vision Markets, we monitor the ranking of our clients and their competitors for their target keywords, which may be more specific than “machine vision camera”. This general keyword, however, gives an indication of how machine vision camera brands perform on search engines.
Disclaimer:
The chart above shows the organic search results for the keyword “machine vision camera” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.
Newcomer OpenMV at the top of the chart
In December 2024, we had seen a new domain appear in the top 10 in December: openmv.io, ranking #5 from scratch. This was not an accident, as our Q1/2024 report shows: OpenMV has been steadily ranking in the top 5, even ranking #3 in January.
Apart from this major change, the top of the chart remains dominated by Flir, Allied Vision, and Edmund Optics. Flir.com has even strengthened its position sinc Q3/2023, ranking two pages in the top 10 every month.
OpenMV’s rise happens mainly at the cost of Lucid Vision Labs, that is on a downward trend and achieves its lowest ranking in March since July 2023.
Cognex had entered the top 10 in December 2023 but could not really confirm the trend, leaving the chart again in February 2024.
After losing ground in last quarter, Zebra and Keyence are catching up again in Q1. Amazon.com was a surprise at the top of the chart when we started publishing our quarterly reports but disappeared in the last couple of months. The online platform is back in March on rank 10 and it will be interesting to see next quarter if it is the beginning of a comeback. Be sure to subscribe to our marketing newsletter for regular updates per e-mail!
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