SEO update: The top 10 machine vision camera brands in Q3/2024
In Q3/2024, our Search Engine Ranking Position report (SERP) shows continued domination by flir.com. Lucid and Zebra perform very well, while Allied Vision and Edmund Optics lose ground.
Vision Market’s SERP reports measure the performance of our clients’ domains for their target keywords compared to their competitors. Every quarter, we publish the top 10 ranking domains for key machine vision product categories. The Q3/2024 update shows movement in the top 5 with a continued volatility at the bottom of the chart.
Disclaimer:
The chart above shows the organic search results for the keyword “machine vision camera” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.
Lucid Vision Labs and Zebra on the rise
The search results for machine vision cameras remain dominated by flir.com, that has been #1 ever since we started publishing this data. In Q3/2024, we see a continued trend for Teledyne Flir to rank not just one but two pages in the top 10, with the second page ranking even higher than in previous months. Flir now ranks two pages in the top 3, which is an amazing performance.
ThinkLucid.com, Lucid Vision Labs’ website, confirmed the progression initiated in June , ranking in the top 3 every months in Q3/2024. Allied Vision is the main victim of Flir’s and Lucid’s performance and continues to lose ground. The German camera manufacturer is now struggling with Zebra.com, a domain that has also strongly progressed in the last 12 months and is now steadily in the top 5.
Edmund Optics also drops significantly and leaves the top 5 it had been constantly part of for months.
Failed comeback for Basler
In our last report, we noted that Baslerweb.com appeared on rank 5 in June. After the company relaunched their website, we were curious if this was the beginning of a comeback, as we had been missing this major player in our machine vision camera SERP reports for months.
It turns out this was just a one-time spike. Basler has not stabilized its position in the top 10 in Q3/2024, appearing only once on rank 8 in September. It is surprising how poorly the company performs on its core business keyword.
Overall, the lower end of our chart remains very unstable. The surprise of this quarter is ti.com, a new entrant in this report. Is it a one-time spike or a long-term trend? Stay tuned and subscribe to our newsletter to receive our report updates per email!
How is your domain ranking?
How is your website ranking for your target keywords? How do you compare with your competitors? We can help you monitor and improve your performance with SERP reports tailored to your strategy and SEO recommendations to improve your ranking position. Contact us today!
