SEO update: The top 10 machine vision lens brands in Q3/2024

The Q3/2024 update of our Search Engine Ranking Position report confirms the progression of Kowa and Opto Engineering on the “machine vision lens” keyword.

At Vision Markets, we monitor the performance of our clients’ website on their target keywords compared to their competitors. Our quarterly SERP report is an abstract of this intelligence for key product categories of the machine vision industry. They give a good indication of who the leading brands in each segment are.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision lens” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Kowa and Opto Engineering consolidate position in top 3

One trend that we observed in Q2 was the parallel progression of Kowa-lenses.com and opto-e.com. In Q3/2024, the two domains are now competing for rank 2 and 3, which is a remarkable progression compared to just a few months ago.

This comes at the expense of Thorlabs. The company had been at the top of the chart for many months and has now dropped down to rank 5.

Tamron.vision stabilizes on rank 6 but this is a slight decline compared to where the domain used to be last year. The website was just completely relaunched and it will be interesting to monitor if this brings improvement.

Fujifilm was not able to maintain its good performance of Q2, dropping down to rank 9 in August and even leaving the top 10 in September.

Computar drops off the top 10

In the lower half of our chart, the notable trend is Schneider-Kreuznach’s continued good performance. The domain is now an established player in the search results, improving its rankings in Q3/2024.

Another important change is that Computar now completely dropped of the top 10. Are they gone forever or will they succeed to come back?  Stay tuned and subscribe to our newsletter to receive our report updates per email!

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