SEO update: The top 10 machine vision software brands in Q3/2024

SEO update: The top 10 machine vision software brands in Q3/2024

In Q3/2024, Viso.ai keeps losing ground while Zebra consolidates its position at the top of the search engine results.  Spectacular entry of a newcomer in the lower top 10.

Vision Markets Search Engine Ranking Position reports (SERP) provide an indication of the leading brands for key product categories of the machine vision markets. We monitor more specific keywords for our clients and compare their performance with their selected competitors.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision software” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

The rise of Zebra, the fall of Viso.ai

Viso.ai has been at the top of the machine vision software SERP results for months, but the downward trend observed in Q2/2024 continued in Q3. The domain has now dropped to rank 7 after ranking #1 back in November 2023. This leaves space for Zebra to continue its progression. The company has successfully phased out the adaptive-vision.com domain and carried its good rankings over to zebra.com, making it to the top 3 in September.

Welcome Jadak!

The other major trend of Q3/2024 is the entry of Jadaktech.com into the top 10. This is not just a one-time spike, as the Jadak appears three months in a row in our chart. It will be very interesting to see if the US software vendor can maintain and improve its position in the months to come.

Another newcomer is Balluff, appearing on rank 10 in July. Balluff has recently consolidated its brand portfolio, for example with the rebranding of Matrix Vision to Balluff. Will we see Balluff building up its domain authority and ranking position on this and other keywords in the near future? Stay tuned and subscribe to our newsletter to receive or SERP report updates per email!

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