SEO: Kowa’s progression stopped, Opto-Engineering stable on machine vision lens keyword
In Vision Markets’ Q4/2024 Search Engine Ranking Position report (SERP) for the “machine vision lens” keyword, Kowa falls back slightly after its Q3 progression. Fujifilm drops off the top 10.
As we monitor the organic search engine ranking position of our clients for hundreds of keywords, we collect data that gives an indication of the brand performance in top machine vision market segments such as machine vision lenses.
Disclaimer:
The chart above shows the organic search results for the keyword “machine vision lens” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.
Kowa’s progression stopped, Opto-Engineering consolidates
Kowa-lenses-com, Kowa’s European website for machine vision lenses, has been steadily progressing in the search results since the beginning of 2024, reaching rank #2 in August and September. Unfortunately, the company was not able to maintain at such a high level and fell back slightly to rank #5 in Q4.
Opto Engineering was more successful in consolidating its position on a solid rank #2 throughout Q4.
One surprise is that Tamron.vision dropped off the top 10 altogether in Q4. The company launched a completely new website under this domain in October, which may have damaged its SEO performance. It will be interesting to monitor how fast it recovers.
Fujifilm drops off the top 10, Schneider-Kreuznach gaining ground
Another drop-off is Fujifilm.com, but this is less surprising as the rankings of this domain have been falling for months.
Schneider-Kreuznach, who had appeared at the bottom of the chart in early 2024, is continuing its progression, reaching rank #5 in October. In the course of 2024, the German specialist for high-end lenses has established as a solid player in machine vision lens SERP results.
Online shops on the rise
In Q3/2024, machinevisiondirect.com appeared in our rankings for the machine vision lens keyword. Q4 confirmed the trend and the domain has now been ranking in the top 10 for five months in a row. The online shop for machine vision components has been a solid player on the machine vision light keyword for a long time, so this is a dangerous competitor for other lens vendors in search results. Machinevisionstore.com is another online shop newcomer in December 2024.
The bottom of the chart shows a few surprises in Q4. Flir.com, who surprisingly dropped off the top 10 rankings for machine vision cameras, now appears on the machine vision lens chart.
Another interesting newcomer is Theia. The small US-based lens manufacturer made it to rank #9 in October but was not able to maintain its position. Will Theia be able to progress in 2025 as Schneider-Kreuznach did in 2024? Subscribe to our newsletter to find out!
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