SEO update: The top 10 machine vision light brands in Q2/2024
Vision Markets’ SERP report for Q2/2024 shows an even stronger position of Smart Vision Lights, the fallback of Banner Engineering and two newcomers in the top 10.
Vision Markets’ Search Engine Ranking Position reports monitor the SEO performance of top domains for major keywords of the machine vision industry. We also offer our clients custom reports with more specific keywords to monitor their own performance and compare it with selected competitors.
Disclaimer:
The chart above shows the organic search results for the keyword “machine vision light” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.
Edmund Optics on the rise
As in previous reports, the top 3 of the chart for “machine vision lens” remains very stable with Smart Vision Lights, Cognex and Advanced Illumination dominating the game. If you think you can’t get better than #1, Smart Vision Lights shows how it goes. The company now ranks a second page in the top 10 search results. We saw that happen for the first time in Q1/2024, it happened again in Q2.
Edmund Optics has been slowly but steadily progressing since November 2023 and ranked #4 in June 2024. This is a consistent trend we observed for other keywords such as “machine vision cameras” and “machine vision lens”: Edmund Optics is doing a great job with SEO, making edmundoptics.com a top domain across the board in the machine vision industry, and still progressing.
Banner Engineering falling back
Banner Engineering had been progressing since Q4/2023, reaching rank #4 in January 2024. Unfortunately, the downward trend observed in Q1/2024 continued in Q2. The domain fell down to rank #10 in May, its worst performance in a year.
Newcomers in the second half of the chart
In our Q1/2024 report, we were surprised to see a newcomer, TPL Vision, ranking #7 two months in a row. Unfortunately, this domain could not confirm the performance in Q2 and dropped off the top 10.
We see two other newcomers this quarter though: Metaphase Lighting Technologies made it to the rank #9 in April, but disappeared again in May and June. Will they be able to come back in months to come? Another interesting newcome is Digikey. The domain appeared for the first time in June on rank #8. This being a larger organization with a strong domain, it will be interesting to monitor in our next report if Digikey is here to stay.
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