Five B2B marketing trends in 2025 and how they impact the vision industry
Vision Systems Design recently published their 2025 Marketing Benchmark Report. It points out current trends in the marketing field and how they impact marketeers in the vision industry. Here are our learnings.
SEO update: Basler on the rise for CXP frame grabbers
Vision Markets’ Search Engine Ranking Position report for CoaXPress framegrabbers shows a spectacular progression for Basler and a consolidated performance of Gidel and Aegis.
SEO update: Big surprises on “machine vision software” search results
In Q4/2024, long-time #1 Cognex.com drops down 4 ranking positions. Newcomer shooting star achieves top position from scratch and get-cameras.com gets a new domain as part of rebranding.
SEO update: New top 3 machine vision light domains in Q4/2024
Vision Markets’ machine vision light SERP report shows a spectacular drop of Cognex allowing Edmund Optics and Machinevisiondirect.com to take ranks #2 and #3. Opto Electronics confirms its progression initiated in Q3.
SEO: Kowa’s progression stopped, Opto-Engineering stable on machine vision lens keyword
In Vision Markets’ Q4/2024 Search Engine Ranking Position report (SERP) for the “machine vision lens” keyword, Kowa falls back slightly after its Q3 progression. Fujifilm drops off the top 10.
SEO update: The top 10 frame grabber brands in Q3/2024
CoaXPress frame grabber search engine ranking positions remain dominated by Euresys. However, BitFlow is passed by Teledyne Dalsa.
SEO update: The top 10 machine vision software brands in Q3/2024
In Q3/2024, Viso.ai keeps losing ground while Zebra consolidates its position at the top of the search engine results. Spectacular entry of a newcomer in the lower top 10.
SEO update: The top 10 machine vision light brands in Q3/2024
A revolution in the top 3 search engine ranking positions our machine vision light SERP report: Cognex and Advanced Illumination replaced by Edmund Optics and Machine Vision Direct.
SEO update: The top 10 machine vision lens brands in Q3/2024
The Q3/2024 update of our Search Engine Ranking Position report confirms the progression of Kowa and Opto Engineering on the “machine vision lens” keyword.
