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SEO: What are the top-ranking machine vision software brands?

Top ranking machine vision software brands in Google

The Search Engine Ranking Position (SERP) is a good indicator of the strength of a brand on a specific market segment. This is why at Vision Markets, we monitor the performance of our clients and their competitors on Google Search for their target keywords.

The chart below shows the top 10 domains for machine vision software as they appear on a standard Google.com search performed in the United States in Q3/2023.

These results may differ from your own experience because of Google’s localization and personalization based on your individual user profile. These are generic results ignoring any user personalization. However, they are a relevant indicator for those brands with the highest reputation in the machine vision software segment.

Lower volatility than in other segments

The expected big names in the industrial field are present, such as Cognex, MVTec, Zebra/Adaptive Vision, NI, Stemmer Imaging, etc. Interestingly, we don’t see as much fluctuation from one month to the other compared to other segments like machine vision cameras or lenses. The top 10 players have a relatively stable performance. Mech-Mind, Stemmer-Imaging and NI are exceptions at the bottom of the ranking, although Stemmer-Imaging was not far off being in the top 10 before entering in August. NI, on the other hand, ranks unexpectedly low, especially considering that the test setup simulates a US-user.

One spectacular result is the performance of Viso.ai, a relatively young company that is leading the charts on the “machine vision software” keyword, ahead of well established brands.

Not only machine vision software vendors are ranked in this top 10. GeT Cameras, a Netherlands-based distributor of Daheng Imaging cameras, performs very well on the software keyword although they were not in the Top 10 on the machine vision camera keyword. Teledyne Dalsa, another camera vendor, also ranks steadily in the middle field of the SERP results.

Want to improve your SERP? Ask our experts!

Is your organization not featured in this list? Are you curious to know your ranking and that of your competitors for this or other keywords, maybe in other regions and languages? Contact us today! Not only do we continuously monitor top keywords of the vision industry, we can also create custom reports for more specific keywords tailored to your needs. This can be the foundation for an evaluation of your website and a strategy to improve your ranking through on-side and off-site activities.

If you want to keep updated how these SERP results evolve in the future, subscribe to our VisionLytics newsletter and get the next SERP reports delivered directly to your mailbox!

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SEO: What are the top-ranking machine vision light brands?

At Vision Markets, we monitor the performance of our clients and their competitors on Google Search for their target keywords. The Search Engine Ranking Position (SERP) is a good indicator of the strength of a brand on a specific market segment. Who were the top players in Q3/2023?

The chart below shows the top 10 domains as they appear on a standard Google.com search for the keyword “Machine vision light” performed in the United States. These results may differ from your own experience because of Google’s localization and personalization based on your individual user profile. These are generic results ignoring any user personalization.

Not surprisingly, all the big names of the industry are represented in the top 10: Smart Vision Lights, Cognex, Advanced Illumination, Opto-Engineering, NI, Banner Engineering etc. CCS’ performance is disappointing compared to its competitors, as it only appears in the top 10 on rank 10 in September. It will be interesting to see if the upward trend continues in Q4.

As for the keyword “machine vision camera”, Edmund Optics appears both with their .com domain and with their Indian .in domain in July and August. The company might have performed some consolidation/optimization as edmundoptics.in disappears from the top 10 in September while edmundoptics.com moves up 3 ranks.

Another similar trend to our machine vision camera SERP report is that not only manufacturers appear in the top 10, but also industry directories or purchasing platforms like machinevisiondirect.com or shine.lighting. The latter is a newcomer in the top 10, ranking 5 from scratch in September. This will be another interesting player to monitor in the next report.

Vital Vision also shows an impressive performance on the machine vision keyword. The Asian machine vision components distributor left the top 10 in September, but didn’t drop very far and may be back in the list in Q4/2023…

Want to improve your SERP? Ask our experts!

The Google search algorithm is the best kept secret, but there are many ways to improve your organic search engine ranking position. It all starts with choosing the right keywords. Depending on the level of specialization of your company, it can make a lot of sense to use more specific, so-called long-tail keywords – for example “infrared LED ring light for machine vision” rather than just “machine vision light”. This will ensure you rank high on those keywords that matter most for yourself and your customers. Once you have selected the right keywords, you can start optimizing your website, creating appropriate content and generate backlinks to improve your domain authority, to name a few examples.

Do you want to assess your current performance and improve your ranking? Contact us today! We are not only experts in digital marketing, we are also specialized in the machine vision industry and can help you fine-tune your keywords and your content to this specific audience.

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SEO: What are the top-ranking machine vision lens brands?

SERP Search engine ranking position machine vision lenses

One key KPI of the strength of a brand is the ranking of its website in organic search results on Google, the so-called SERP (Search Engine Ranking Position). At Vision Markets, we provide our clients with key market insights for the sustainable success of their businesses. We have been tracking many keywords for years now as part of our on-going monitoring of the vision market.

The chart below shows the top 10 top Search Engine Ranking Positions (SERP) for as generic search for the keyword “machine vision lens” simulated on the US version of Google.com. These results may not reflect your own experience. This is because many factors influence your personalized search engine results. These may vary depending on your location, your language settings, and primarily your individual browsing behavior which is tracked by Google, etc. However, this generic result is a good indicator of the strength of a brand for a given keyword.

The top 10 brands for machine vision lenses

Not surprisingly, the top players (Edmund Optics, Tamron, Fujifilm, Kowa,…) appear in the top 10 results. However, looking at the results in detail shows some interesting insights. For example, Edmund Optics’ Indian website ranked very high in July and August 2023 along with edmundoptics.com before falling out in September. Thorlabs shows a very good performance and so does Opto-Engineering. On the other hand, the ranking of Kowa does not reflect the brand’s position in the machine vision market.

Global domain vs. dedicated domain

Large international corporations such as the Japanese manufacturers Tamron, Fujifilm, and Kowa, follow different strategies with their website domains: While Fujifilm consistently uses the main corporate domain Fujifilm.com, Tamron and Kowa have dedicated websites and domains for the machine vision business with tamron.vision and kowa-lenses.com respectively.

Having such a dedicated domain has pros and cons. You lose the power of a well-established domain with a high domain authority, which can be a drawback for your search engine optimization. Different regional websites addressing the same market (e.g. North America, EMEA, APAC) may end up competing on the same keywords, as the example of Edmund Optics show.

On the other hand, your content is much more focused on a specific target audience and their keywords, which is beneficial both for the user experience and the relevance of your pages. In the case of lenses, having different websites for consumer and professional users can make a lot of sense. Comparing Tamron and Kowa shows there is no secret formula, though: tamron.vision, which is a dedicated machine vision website from Tamron Europe, performs very well, while kowa-lenses.com barely appears in the top 10.

Also note that one domain can be featured several times in the top 10 results with several subpages. This is the case for Fujifilm in September.

Ask our experts!

We are marketing experts specialized in the global machine vision industry. Ask our experts for advice! We are happy to help you improve your SERP and monitor your own performance for the keywords that are critical for your business and benchmark the trend against your competitors. Contact us today!

Do you want to receive quarterly updates of our SERP reports? Subscribe to our marketing newsletter!

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SEO: What are the top-ranking machine vision camera brands?

At Vision Markets, we provide our clients with key market insights for the sustainable success of their businesses. Through our Marketing Consulting services, we enhance the brand awareness of our clients in their respective target segments. One key KPI of the strength of a brand is the ranking of its website in organic search results on Google, the so-called SERP (Search Engine Ranking Position).

What is SERP?

SERP is the rank a specific web page achieves in organic search results in a search engine like Google for a given keyword. Organic means the genuine search results, excluding paid ads displayed on top of the result page. For example, if you are a machine vision camera vendor, does your website appear on top of the Google results for the keyword “machine vision camera”? There are as many SERPs as there are keywords. For example, you may have a great ranking for “machine vision camera” but a poor one for “image-processing software”. Your goal should be to have a good SERP for the keywords your target clients are searching for. If you are highly specialized, these might be more specific, so-called long-tail keywords, for example: “Lightweight GigE Vision cameras for robot applications”.

A high ranking for a given keyword is a good indicator of the strength of a brand in a given market segment. We monitor trends in key segments of the vision market and the results are sometimes surprising, as the below example of the keyword “machine vision camera” shows.

The top 10 brands for machine vision cameras

The chart above shows the domains ranking in the top 10 positions in the search results for the keyword “machine vision camera” in Q3/2023. The results might be surprising as some big names are missing (e.g., Cognex, Basler, Baumer) while smaller companies succeed in ranking on the top of the result page (e.g., Lucid Vision Labs, Phantom). Interestingly, not all top-ranking companies are camera manufacturers. Distributors like Amazon.com, Edmundoptics.com, or the portal Directindustry.com appear among the top 10 results.

There seems to be a bonus for larger organizations such as Teledyne Flir, Edmund Optics, Omron, Keyence, or Zebra. Typically, this is not only due to the quality of their landing pages for the “machine vision camera” keyword but also supported by their Domain Authority. Domain Authority (DA) is an SEO KPI that expresses the trustworthiness of a specific root domain (e.g., flir.com). Pages with a high domain authority are more likely to rank higher in search results. The domain authority is mainly driven by the number of third-party websites that link to your domain (aka backlinks), as well as their own authority, so larger organizations that have been in the market for a long time usually have higher domain authorities than start-ups.

It is not just about domain authority, though. Smaller organizations like Allied Vision or Lucid Vision Labs succeed in achieving high rankings for machine vision cameras with well-optimized landing pages and website setups.

Why do you get different search engine results in your web browser?

The chart above may not reflect your own experience. This is because many factors influence your personalized search engine results and these may vary depending on your location, your language settings, and primarily your individual browsing behavior which is tracked by Google, etc. The monitoring above is created by a generic search simulated on the English version of Google in the United States. We also track the SERP of various keywords such as “high-speed camera”, “line-scan camera”, frame grabber”, “fixed focal lens”, “industrial lens”, “embedded vision”, “industrial laser”, etc. in different languages and regions, some of them since back to 2018.

If you want to improve the SERP of your own website, you should start by defining which keyword(s) you want to focus on, and then optimize your website accordingly, for example with a dedicated landing page offering highly relevant content. Technical aspects such as loading time or the mobile experience can support or damage your ranking further. For sustainable success, it is a good idea to work on improving your domain authority e.g., by acquiring backlinks through creating authoritative content.

Ask our experts!

We are marketing experts specialized in the global machine vision industry. Ask our experts for advice! We are happy to help you improve your SERP and monitor your own performance for the keywords critical for your business. On top, we benchmark the trend against your competitors. Contact us today!

Do you want to receive quarterly updates of our SERP reports? Subscribe to our newsletter!

Get SERP updates per e-mail