SEO update: Basler on the rise for CXP frame grabbers

Vision Markets’ Search Engine Ranking Position report for CoaXPress framegrabbers shows a spectacular progression for Basler and a consolidated performance of Gidel and Aegis.

At Vision Markets, we constantly monitor search engine ranking positions (SERP) of our clients’ websites and their competitors’. In the frame grabber market, specific keywords such as “CoaXPress frame grabber” are needed to avoid confusion with frame grabbing software tools in video editing. Our SERP report for “CoaXPress frame grabber” gives an indication of the top players in this market segment.

Disclaimer:

The chart above shows the organic search results for the keyword “CoaXPress frame grabber” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Bitflow.com back in the top 3

Bitflow.com had been in the top 3 for many months but dropped down to rank #6 in Q3/2024. This might have been due to Bitflows acquisition by Advantech, although the company kept the bitflow.com domain. In Q4/2024, bitflow.com is back in the top 3, even reaching rank #2 in November.

Basler jumps from rank #7 to #2

Baslerweb.com had not been systematically part of the top 10 rankings until July 2024. Since then, however, the domain has progressed spectacularly, reaching rank #2 in December. Basler even ranked two pages in the top 10 results in November and December.

Kaya Instruments, who had been a regular #2 since the beginning of the year, drops to rank #4 but remains a strong player with two pages ranking in the top 10 results.

Gidel and Aegis are here to stay

Gidel had appeared sporadically in this chart but has now been there for four months in a row, with a spike on rank #4 in October, its best-ever performance. Although the Israeli company dropped down in Q4, its position in the top 10 seems more solid than it used to be.

The same applies to Aegis. The US-based distributor of machine vision products had made first appearances in mid-2024 but now settled on a steady rank #10 in Q4. Will it be able to keep this position in the long run? Subscribe to our newsletter to get regular SERP updates per email!

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SEO update: Big surprises on “machine vision software” search results

SERP report machine vision software

In Q4/2024, long-time #1 Cognex.com drops down 4 ranking positions. Newcomer shooting star achieves top position from scratch and get-cameras.com gets a new domain as part of rebranding.

Monitoring your search engine ranking position (SERP) and how it compares to your competitors is essential for the continuous improvement of your website. At Vision Markets, we generate customized reports for our clients with their own keywords and competitors, but the collected data also gives us insights on the top-performing domains in each machine vision segment. For the keyword “machine vision software”, our Q4/2024 shows very surprising results compared to previous months.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision software” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Cognex loses long-time #1 ranking, replaced by newcomer easyodm.tech

Cognex.com has been the unchallenged leader of this chart for many months, but dropped down to rank #5 in Q4. The even bigger surprise is that a newcomer, easyodm.tech, entered the top 10 this quarter and immediately surged to the top position. The Lithuanian provider of AI-driven inspection software has done an amazing SEO job and we are curious to see if it can maintain this performance in the mid and long term. Subscribe to our newsletter to get our SERP report updates delivered to your email address!

The surprise newcomer of Q3/2024, Jadak, was not able to maintain its position in the top 10 in Q4.

Get-cameras becomes VA Imaging

GeT Cameras has been performing very well in the machine vision software search results, which must be acknowledged for a company historically focused on hardware, as the name says. It is all the more surprising that its domain completely disappears from our chart after reaching rank #2 in November, its best position ever.

The reason can be found at the bottom of the chart, where a new domain appears for the first time on rank #10: va-imaging.com. GeT Cameras rebranded to VA Imaging in December and also changed its domain. This obviously had a negative impact on its SEO performance, although its is actually not a bad result to be part of the top 10 from the beginning with a brand new domain. We will closely monitor if and how quickly va-imaging.com can follow the footsteps of its predecessor get-cameras.com. Stay tuned and subscribe to our newsletter to receive or SERP report updates per email!

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How is your website ranking for your target keywords? How do you compare with your competitors? We can help you monitor and improve your performance with SERP reports tailored to your strategy and SEO recommendations to improve your ranking position. Contact us today!

SEO update: New top 3 machine vision light domains in Q4/2024

SERP ranking machine vision light

Vision Markets’ machine vision light SERP report shows a spectacular drop of Cognex allowing Edmund Optics and Machinevisiondirect.com to take ranks #2 and #3. Opto Engineering confirms its progression initiated in Q3.

Search Engine Ranking Position (SERP) is an important digital marketing KPI as it shows how websites perform for a given keyword in organic search (no paid ads). At Vision Markets, we monitor this indicator for our clients, comparing their performance for their target keywords with that of their selected competitors. Our public SERP reports show the 10 best ranking domains for generic machine vision keywords such as “machine vision light” and is a good indicator of the top brand in those segments.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision light” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Cognex and Advanced Illumination give way to Edmund Optics and Machinevisiondirect.com

We had already observed a dramatic fall of cognex.com in Q3/2024 with a parallel progression of edmundoptics.com and machinevisiondirect.com, who passed advancedillumination.com to enter the top 3 rankings.

This trend confirmed in Q4. Cognex remained at the bottom of the chart while Advanced Illumination remained constant on rank #4. As a result, the new top 3 result have now been Smart Vision Lights (still unchallenged #1), Edmund Optics and Machine Vision Direct for five months in a row. Machinevisiondirect.com’s progression is quite impressive, as it passed Edmund Optics to consolidate a solid #2 position in Q4.

Opto Engineering progressing, Wenglor struggling

In the past, Opto Engineering had only sporadically appeared in our machine vision light SERP report. However, after appearing on Rank 7 in August, the Italian company confirmed it was here to stay, ranking five months in a row in the top 10 and reaching rank #6 in November and December.

Wenglor.com was a newcomer in our Q3/2024 report but confirmed its presence in the top 10 since September. However, it lost some ground in Q4, ending the year at rank #10. On the plus side, TPL Vision, a division of Wenglor, also appeared several times in the top 10 in the last months.

It will be interesting to monitor if Wenglor can maintain its good SEO performance on this keyword in the long term. To find out, subscribe to receive our report updates per email!

How is your domain ranking?

How is your website ranking for your target keywords? How do you compare with your competitors? We can help you monitor and improve your performance with SERP reports tailored to your strategy and SEO recommendations to improve your ranking position. Contact us today!

SEO: Kowa’s progression stopped, Opto-Engineering stable on machine vision lens keyword

In Vision Markets’ Q4/2024 Search Engine Ranking Position report (SERP) for the “machine vision lens” keyword, Kowa falls back slightly after its Q3 progression. Fujifilm drops off the top 10.

As we monitor the organic search engine ranking position of our clients for hundreds of keywords, we collect data that gives an indication of the brand performance in top machine vision market segments such as machine vision lenses.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision lens” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Kowa’s progression stopped, Opto-Engineering consolidates

Kowa-lenses-com, Kowa’s European website for machine vision lenses, has been steadily progressing in the search results since the beginning of 2024, reaching rank #2 in August and September. Unfortunately, the company was not able to maintain at such a high level and fell back slightly to rank #5 in Q4.

Opto Engineering was more successful in consolidating its position on a solid rank #2 throughout Q4.

One surprise is that Tamron.vision dropped off the top 10 altogether in Q4. The company launched a completely new website under this domain in October, which may have damaged its SEO performance. It will be interesting to monitor how fast it recovers.

Fujifilm drops off the top 10, Schneider-Kreuznach gaining ground

Another drop-off is Fujifilm.com, but this is less surprising as the rankings of this domain have been falling for months.

Schneider-Kreuznach, who had appeared at the bottom of the chart in early 2024, is continuing its progression, reaching rank #5 in October. In the course of 2024, the German specialist for high-end lenses has established as a solid player in machine vision lens SERP results.

Online shops on the rise

In Q3/2024, machinevisiondirect.com appeared in our rankings for the machine vision lens keyword. Q4 confirmed the trend and the domain has now been ranking in the top 10 for five months in a row. The online shop for machine vision components has been a solid player on the machine vision light keyword for a long time, so this is a dangerous competitor for other lens vendors in search results. Machinevisionstore.com is another online shop newcomer in December 2024.

The bottom of the chart shows a few surprises in Q4. Flir.com, who surprisingly dropped off the top 10 rankings for machine vision cameras, now appears on the machine vision lens chart.

Another interesting newcomer is Theia. The small US-based lens manufacturer made it to rank #9 in October but was not able to maintain its position. Will Theia be able to progress in 2025 as Schneider-Kreuznach did in 2024? Subscribe to our newsletter to find out!

How is your domain ranking?

How is your website ranking for your target keywords? How do you compare with your competitors? We can help you monitor and improve your performance with SERP reports tailored to your strategy and SEO recommendations to improve your ranking position. Contact us today!

SEO: Flir.com replaced by teledynevisionsolutions.com in best-ranking machine vision camera brands in Google

SERP report machine vision camera

Vision Markets’ Q4/2024 Search Engine Ranking Position report (SERP) shows dramatic changes in the best-ranking domains for the “machine vision camera” keyword. Long-time #1 Flir.com drops off the top 10 while Teledyne ranks a new domain in the top 10. Cognex shooting star in Q4.

The Search Engine Ranking Position (SERP) of a domain for a given keyword is a good indicator of the strength of a brand as it measures its relevance and authority in its market segment. This is why we at Vision Markets constantly monitor the performance of our clients’ website to improve their performance.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision camera” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

The fall of flir.com, the rise of teledynevisionsolutions.com

The sensation of our Q4/2024 SERP update for machine vision cameras is the spectacular drop of flir.com. The domain has been constantly dominating the chart for years but suddenly dropped off the top 10.

This might be part of a bigger masterplan of parent company Teledyne, though. A new domain appeared on rank #7 in November and December: teledynevisionsolutions.com. Teledyne has been consolidating their vision business following a series of acquisitions for years now, but this new domain is a bit of a surprise as it seemed Teledyne Imaging was to be the new umbrella brand. Teledyneimaging.com still exists and points to a different website from teledynevisionsolutions.com. This is a little bit confusing but may still be work in progress.

We will monitor if the newcomer teledynevisionsolutions.com establishes as Flir’s successor at the top of our SERP chart. Be sure to subscribe to our newsletter to keep regular updates per email!

Shooting star Cognex

Another spectacular change in Q4/2024 is the performance of cognex.com. Although Cognex is a major player in the machine vision camera market, its website has struggled to even be featured in the top 10, let alone at the top of the chart. Cognex.com was featured in the top 10 rankings only three times on rank #9 from January to September. But in Q4/2024, the domain jumped up to rank #1 on the machine vision camera keyword. Will it succeed in maintaining this leadership in months to come as steadily as flir.com did? This will be another captivating trend to follow.

After dropping in Q3, Edmund Optics has caught up again in Q4 and is now back at the top of the chart.

Exotic newcomers

Two newcomers entered the top 10 in Q4. Golf-simulators.com is the most surprising one as it is not really related to the industrial inspection business and will likely not be able to maintain at such a high level. Wenglor.com is much more relevant and enters the chart at a respectable rank #6 in December. Wenglor’s website has performed very well for the machine vision light keyword recently so it will be interesting to monitor if they can reproduce this performance for cameras as well.

How is your domain ranking?

How is your website ranking for your target keywords? How do you compare with your competitors? We can help you monitor and improve your performance with SERP reports tailored to your strategy and SEO recommendations to improve your ranking position. Contact us today!

Global Manufacturing Industry: 2024 Ends as Mixed Bag

The latest Manufacturing PMI® data for December highlights a mix of resilience and challenges across key global economies (see figure 1). This creates a compelling scenario for Machine Vision suppliers to refine their regional sales and marketing strategies.

South Korea experiences a sharp decline of 1.6 points, slipping into contraction from mounting pressures of local rivals on its manufacturing sector. Japan, on the other hand, got a breather from its 3-month downward trend, improving to 49.6. Taiwan delivers the strongest upswing in the region, with a 1.2-point rise, moving further into expansion territory. We will see how China’s new initiative to hand out Chinese ID cards to Taiwanese citizens will weigh on the economic climate of the island. 
Vietnam, however, slips into contraction, signaling challenges after months of stability. 

Spain continues to outperform, with a slight improvement maintaining its position as the regional leader in Europe. Germany and Austria see modest improvements though both remain deep in contraction territory. France struggles further highlighting deepening economic challenges and political turmoil. Italy, while still in negative sentiment, shows less pessimism with a notable 1.7-point improvement. 

Followers of our social media profiles and members of our VisionCrunch community, are already familiar with the economic indicators we use to monitor the manufacturing industry by country. If you are not, please check out this explanation of Manufacturing PMI and year-over-year change in Industrial Output.

Purchasing Managers’ Index™ and PMI® are either trademarks or registered trademarks of S&P Global Inc or licensed to S&P Global Inc and/or its affiliates.

Fig. 1: Manufacturing PMI readings of selected target countries for Machine Vision suppliers from last month, December 2024, compared to the previous month, November 2024

In North America, the United States report a marginal decline reverting a steep M-PMI improvement since September. With Trump 2.0 and unforeseen changes in policies looming, manufacturers’ sentiment retreats from the 50-point line. Canada keeps rising signaling steady expansion. After the latest resignation of premier Trudeau the economic climate in Canada is expected to brighten. Mexico sees a minor decline of 0.1 points, hovering close to the neutral line. For the first time, we have included Brazil in our monitoring as it becomes increasingly important as target market for manufacturing automation. While the M-PMI decreases significantly by 1.9 points it remains above 50, indicating slower growth. 

These trends emphasize the contrasting trajectories of global economies. Emerging markets like India and Taiwan lead the charge in recovery, while developed markets confront persistent challenges.

Fig. 2: Year-over-Year change of industrial production in primary countries for Machine Vision Suppliers, November 2023 – October 2024

The year-over-year industrial production data for October (see figure 2) shows varied outcomes. The US shows a slight recovery but remains in negative territory, while the EU continues its decline, though less sharply. Japan rebounds to positive territory, and Korea surges with significant growth after prior struggles. China maintains robust growth above 5%, showcasing its resilience.

Fig. 3: Year-over-year change of industrial production in selected target countries of Machine Vision suppliers, November 2023 – October 2024

The year-over-year industrial production data (see Fig. 3) highlights India’s continued boom, showcasing strong growth and resilience among emerging markets. In contrast, Mexico faces deeper contractions, reflecting expected headwinds from Trump 2.0. Germany’s contraction deepens slightly, while Spain continues its recovery, climbing from 0.6% to 1.9%. Italy narrows its decline, reflecting some stabilization. These shifts reflect varied economic pressures and recovery trajectories across regions.

Structural challenges in developed markets like the EU and Japan remain a key concern, though Japan has rebounded to positive growth and the EU’s decline has moderated. The impact of Trump 2.0 on the US manufacturing economy is still uncertain, with the US showing slight recovery but remaining in negative territory.

We provide you with a dedicated page where you will always find the latest available readings of Manufacturing PMIs and the Industrial Output of the target countries of Machine Vision suppliers.

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