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SEO update: The top 10 machine vision software brands in Q3/2024

SERP report machine vision software

In Q3/2024, Viso.ai keeps losing ground while Zebra consolidates its position at the top of the search engine results.  Spectacular entry of a newcomer in the lower top 10.

Vision Markets Search Engine Ranking Position reports (SERP) provide an indication of the leading brands for key product categories of the machine vision markets. We monitor more specific keywords for our clients and compare their performance with their selected competitors.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision software” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

The rise of Zebra, the fall of Viso.ai

Viso.ai has been at the top of the machine vision software SERP results for months, but the downward trend observed in Q2/2024 continued in Q3. The domain has now dropped to rank 7 after ranking #1 back in November 2023. This leaves space for Zebra to continue its progression. The company has successfully phased out the adaptive-vision.com domain and carried its good rankings over to zebra.com, making it to the top 3 in September.

Welcome Jadak!

The other major trend of Q3/2024 is the entry of Jadaktech.com into the top 10. This is not just a one-time spike, as the Jadak appears three months in a row in our chart. It will be very interesting to see if the US software vendor can maintain and improve its position in the months to come.

Another newcomer is Balluff, appearing on rank 10 in July. Balluff has recently consolidated its brand portfolio, for example with the rebranding of Matrix Vision to Balluff. Will we see Balluff building up its domain authority and ranking position on this and other keywords in the near future? Stay tuned and subscribe to our newsletter to receive or SERP report updates per email!

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SEO update: The top 10 machine vision light brands in Q3/2024

SERP ranking machine vision light

A revolution in the top 3 search engine ranking positions our machine vision light SERP report: Cognex and Advanced Illumination replaced by Edmund Optics and Machine Vision Direct.

At Vision Markets, we monitor the performance of our clients’ websites on their target keywords compared to their competitors. Our quarterly SERP report is an abstract of this intelligence for key product categories of the machine vision industry. It gives a good indication of who the leading brands in each segment are.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision light” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

A revolution at the top of the chart

Compared to other SERP reports, the machine vision lens report has always been quite constant, with a clear domination of Smart Vision Lights, Advanced Illumination, and Cognex. Q3/2024 brings a lot of significant changes, with a dramatic drop of congnex.com from rank 2 to 9. Advanced Illumination, who had been in the top 3 forever, now ranks 4.

The new challengers of Smart Vision Lights are now Edmund Optics and Machine Vision Direct, with a parallel growth in Q3. This is unprecedented in the history of our machine vision lights SERP report.

Opto Engineering is back

The second half of our chart shows that Opto Engineering is back in the top 10. The domain had dropped off in February and is now back two months in a row in August and September. It will be interesting to monitor if it successfully maintains its position in Q4.

Another interesting trend is the presence of TPL Vision and Wenglor. TPL Vision had appeared in our SERP report back in January 2024 but couldn’t sustain their position over time. The domain is back in August, but, TPL Vision’s parent company Wenglor also makes its first appearance in September at a pretty high rank. Does it mean that Wenglor is now building up its own brand in the lighting segment and progressively phasing out TPL?

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SEO update: The top 10 machine vision lens brands in Q3/2024

The Q3/2024 update of our Search Engine Ranking Position report confirms the progression of Kowa and Opto Engineering on the “machine vision lens” keyword.

At Vision Markets, we monitor the performance of our clients’ website on their target keywords compared to their competitors. Our quarterly SERP report is an abstract of this intelligence for key product categories of the machine vision industry. They give a good indication of who the leading brands in each segment are.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision lens” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Kowa and Opto Engineering consolidate position in top 3

One trend that we observed in Q2 was the parallel progression of Kowa-lenses.com and opto-e.com. In Q3/2024, the two domains are now competing for rank 2 and 3, which is a remarkable progression compared to just a few months ago.

This comes at the expense of Thorlabs. The company had been at the top of the chart for many months and has now dropped down to rank 5.

Tamron.vision stabilizes on rank 6 but this is a slight decline compared to where the domain used to be last year. The website was just completely relaunched and it will be interesting to monitor if this brings improvement.

Fujifilm was not able to maintain its good performance of Q2, dropping down to rank 9 in August and even leaving the top 10 in September.

Computar drops off the top 10

In the lower half of our chart, the notable trend is Schneider-Kreuznach’s continued good performance. The domain is now an established player in the search results, improving its rankings in Q3/2024.

Another important change is that Computar now completely dropped of the top 10. Are they gone forever or will they succeed to come back?  Stay tuned and subscribe to our newsletter to receive our report updates per email!

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SEO update: The top 10 machine vision camera brands in Q3/2024

SERP report machine vision camera

In Q3/2024, our Search Engine Ranking Position report (SERP) shows continued domination by flir.com. Lucid and Zebra perform very well, while Allied Vision and Edmund Optics lose ground.

Vision Market’s SERP reports measure the performance of our clients’ domains for their target keywords compared to their competitors. Every quarter, we publish the top 10 ranking domains for key machine vision product categories. The Q3/2024 update shows movement in the top 5 with a continued volatility at the bottom of the chart.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision camera” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Lucid Vision Labs and Zebra on the rise

The search results for machine vision cameras remain dominated by flir.com, that has been #1 ever since we started publishing this data. In Q3/2024, we see a continued trend for Teledyne Flir to rank not just one but two pages in the top 10, with the second page ranking even higher than in previous months. Flir now ranks two pages in the top 3, which is an amazing performance.

ThinkLucid.com, Lucid Vision Labs’ website, confirmed the progression initiated in June , ranking in the top 3 every months in Q3/2024. Allied Vision is the main victim of Flir’s and Lucid’s performance and continues to lose ground. The German camera manufacturer is now struggling with Zebra.com, a domain that has also strongly progressed in the last 12 months and is now steadily in the top 5.

Edmund Optics also drops significantly and leaves the top 5 it had been constantly part of for months.

Failed comeback for Basler

In our last report, we noted that Baslerweb.com appeared on rank 5 in June. After the company relaunched their website, we were curious if this was the beginning of a comeback, as we had been missing this major player in our machine vision camera SERP reports for months.

It turns out this was just a one-time spike. Basler has not stabilized its position in the top 10 in Q3/2024, appearing only once on rank 8 in September. It is surprising how poorly the company performs on its core business keyword.

Overall, the lower end of our chart remains very unstable. The surprise of this quarter is ti.com, a new entrant in this report. Is it a one-time spike or a long-term trend? Stay tuned and subscribe to our newsletter to receive our report updates per email!

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SEO update: The top 10 frame grabber brands in Q2/2024

Our Q2/2024 SERP report for CoaXPress frame grabbers show a spectacular comeback by Teledyne Dalsa. Key players leave little room for new entrants, ranking more than one page in the top 10. Yet one newcomer made it in June.

As part of our search engine ranking position reports (SERP), we track the organic Google rankings for the keyword “CoaXPress frame grabber” rather than just “frame grabber” because this latter phrase includes many software products not related to the machine vision industry. Vision Markets does, however, run other reports for its clients for more specific market segments and keywords, including benchmarking with selected competitors.

SERP CoaXPress frame grabber

Disclaimer:

The chart above shows the organic search results for the keyword “CoaXPress frame grabber” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

The comeback of Teledyne DALSA

The CoaXPress frame grabber SERP results have always been less volatile than other keywords, with a strong domination by Euresys, Kaya Instruments and Bitflow. Teledyne DALSA had dropped off the chart in November 2023 to reappear in March 2024. In our Q1/2024 report, we were curious to see if this was the beginning of a comeback. Q2/2024 shows it definitely was, with teledynedalsa.com ranking in the top 10 every month since March and reaching #3 in June.

We were also looking forward to see if Basler was back for good. The domain jumped to rank #8 in April and May but dropped off the top 10 again in June so this is still to be confirmed.

Little space for new entrants

We already noted in our last report a trend for key players to rank more than one page in the top 10 search result for the “CoaXPress frame grabber” keyword. This is even more the case in Q2/2024 as Active Silicon, Kaya Instruments, and Euresys all rank two pages in the top 10. This makes it even more difficult for domains with a lower authority to enter the top 10.

Gidel, who entered the chart in November 2023 for the first time, succeeded in maintening on rank #10 in April and May again. But even more interesting: we have an all-new player in the chart in June. Aegis Electronic Group is the surprise of this quarter on rank #10. Will they be able to stay in the top 10 in the future?

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SEO update: The top 10 machine vision software brands in Q2/2024

SERP report machine vision software

A lot of changes in the Q2/2024 update of our SERP report for machine vision software. Zebra is now taking on the legacy of Adaptive Vision and new players challenge the lower end of the chart.

Vision Markets constantly monitors organic search engine rankings of its clients and their competitors. This gives us a good overview on which brands are the strongest for various segments of the machine vision market.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision software” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Viso.ai losing ground, Zebra on the rise

The top 3 of our SERP report (Search Engine Ranking Position) for the keyword “machine vision software” has always been very stable, with Cognex, Viso.ai and MVTec struggling for the gold, silver or bronze medals- In Q2/2024 however, we see Viso.ai losing ground for the first time, dropping to rank #3 and even rank #4 in June. Get-cameras.com still performs surprisingly well on that keyword and even makes it to the podium.

Another major trend of this quarter is the completion of the takeover of Adaptive Vision by Zebra from an SEO perspective. We had already noted indications in our Q1/2024 report, adaptive-vision.com leaves the top 10 ranking in May, while zebra.com made a jump start at rank #4 in May and June.

More new players in the lower end of the chart

In Q1/2024, we saw Advantech enter the top 10 ranking for the first time in February. The domain confirmed it was here to stay in Q2/2024.

Reddit has been a game changer in our chart since the beginning of 2024. Although it slipped down by two ranks in Q2/2024, it still blocks a slot for machine vision software vendor websites in the search result list. In June, a YouTube video entered the top 10 as well with similar consequences. With MVTec now ranking a second page in the top 10 results, room is getting scarce for other companies like Trust Radius, Euresys, or NI.

This is even more the case with two more new domains entering the chart in June: online vendor machine-vision-shop.com and Keyence. Are these one-time spikes or will these domains remain in months to come as Advantech did? Stay tuned and subscribe to our newsletter to receive or SERP report updates per email!

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SEO update: The top 10 machine vision light brands in Q2/2024

SERP ranking machine vision light

Vision Markets’ SERP report for Q2/2024 shows an even stronger position of Smart Vision Lights, the fallback of Banner Engineering and two newcomers in the top 10.

Vision Markets’ Search Engine Ranking Position reports monitor the SEO performance of top domains for major keywords of the machine vision industry. We also offer our clients custom reports with more specific keywords to monitor their own performance and compare it with selected competitors.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision light” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Edmund Optics on the rise

As in previous reports, the top 3 of the chart for “machine vision lens” remains very stable with Smart Vision Lights, Cognex and Advanced Illumination dominating the game. If you think you can’t get better than #1, Smart Vision Lights shows how it goes. The company now ranks a second page in the top 10 search results. We saw that happen for the first time in Q1/2024, it happened again in Q2.

Edmund Optics has been slowly but steadily progressing since November 2023 and ranked #4 in June 2024. This is a consistent trend we observed for other keywords such as “machine vision cameras” and “machine vision lens”: Edmund Optics is doing a great job with SEO, making edmundoptics.com a top domain across the board in the machine vision industry, and still progressing.

Banner Engineering falling back

Banner Engineering had been progressing since Q4/2023, reaching rank #4 in January 2024. Unfortunately, the downward trend observed in Q1/2024 continued in Q2. The domain fell down to rank #10 in May, its worst performance in a year.

Newcomers in the second half of the chart

In our Q1/2024 report, we were surprised to see a newcomer, TPL Vision, ranking #7 two months in a row. Unfortunately, this domain could not confirm the performance in Q2 and dropped off the top 10.

We see two other newcomers this quarter though: Metaphase Lighting Technologies made it to the rank #9 in April, but disappeared again in May and June. Will they be able to come back in months to come? Another interesting newcome is Digikey. The domain appeared for the first time in June on rank #8. This being a larger organization with a strong domain, it will be interesting to monitor in our next report if Digikey is here to stay.

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SEO update: The top 10 machine vision lens brands in Q2/2024

In Q2/2024, Kowa continues its progression while Cognex and Schneider-Kreuznach confirm their entry into the top 10 machine vision lens domains.

At Vision Markets, we constantly monitor the performance of our clients’ website in search engines with the organic search engine ranking position (SERP) for their keywords, which we compare to that of their competitors. While our clients’ target keywords may be more specific, we also track more general search phrases such as “machine vision lens”, which gives us an overall indication of the top players in that segment.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision lens” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Movement in the top 3

Our Machine Vision Lens SERP report has been dominated by Edmund Optics, Thorlabs and Tamron for a long time, but we saw some change happening in Q2/2024. Edmund Optics’ ability to to rank two pages in the top 3 since January had Thorlabs and Tamron slip down a little. In June, however, Opto-Engineering and Kowa rose to ranks 2 and 3, which had not happened for a year. Was that a one-time spike or are the two domains here to stay? We will monitor this in our next reports…

Cognex and Schneider-Kreuznach here to stay

In our Q1/2024 report, we saw Cognex.com appearing on rank #8 in March. Our Q2 data confirms this trend with Cognex maintaining a solid position at that level. Another newcomer of Q1 is the new kid on the block: Schneider-Kreuznach confirms its entry into the top 10 in all three months of Q2.

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SEO update: The top 10 machine vision camera brands in Q2/2024

SERP report machine vision camera

The Q2/2024 update of our Search Engine Ranking Position report (SERP) shows continued domination by flir.com. Newcomer OpenMV loses ground while Balser finally comes back to the top 5.

Vision Market’s SERP report is a good indicator of the leading brands for key product categories in the machine vision industry. In Q1/2024, we had noted that flir.com, the long-time #1, strengthened its position even further by ranking two different pages of its website in the top 10 search results. This trend continued in Q2/2024 with the second page ranking moving up the chart. This came at the cost of Allied Vision, that had been steady on ranks 2 or 3 for months and now dropped down to 4 and 5.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision camera” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

OpenMV and Keyence weakening

Q1/2024 had also been marked by the spectacular entry of OpenMV.io at very high rankings. This domain could not maintain this performance in Q2, and dropped down to rank 10, even leaving the top 10 in June. Keyence is also weak this quarter, dropping off the top 10 in April and May and ranking 10 in June.

The comeback of Basler?

One surprise is the comeback of amazon.com, a domain we had not expected in top rankings for such a niche, B2B keyword as “machine vision camera”. After ranking very high in Q3 and Q4/2023, amazon.com had left the top 10 but it is back in the lower end of the chart since March 2024.

The most interesting comeback, however, is that of Basler. We had been missing this key player from our top 10 report for a year, but it is now back in June, rushing to rank #5. This is probably due to the recovery of the domain after Basler’s recent website relaunch. It will be interesting how it performs in the future against key competitors like Flir, Lucid Vision Labs or Allied Vision.

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SEO update: The top 10 frame grabber brands in Q1/2024

Q1/2024 shows a lot of fluctuation in the lower part of our top 10 chart. Kaya Instruments and Active Silicon strengthen their position with two pages in the top 10, at the expenses of Zebra.

Vision Markets’ Search Engine Ranking Position Report gives a good indication of who the top players are for specific segments in the machine vision industry. For frame grabbers, we chose the keyword “CoaXPress frame grabber” because “frame grabber” alone also refers to consumer software tools and is not specific enough of our industry.

Disclaimer:

The chart above shows the organic search results for the keyword “CoaXPress frame grabber” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Kaya Instruments and Active Silicon with two pages in the top 10

In Q1/2024, we saw little fluctuation at the top of the chart with Euresys, Kaya Instruments and Bitflow dominating the game. The bitflow.com domain has not (yet?) suffered from the acquisition of Bitflow by Advantech last year. Surprisingly, Teledyne Dalsa, who had disappeared from the top 10 in Q4, is back on rank #4 in March. It will be interesting to see if this is a sustainable comeback in our upcoming Q2/2024 report.

Notably, Kaya Instruments is back to rank 2 after a slight drop in Q4/2023. The company even ranked a second page in the top 10 every month since December 2023. The same applies to Active Silicon, who also ranked two pages in the top 10 every month in Q1/2024. This leaves less rankings available for other domains, so other players have a hard time maintaining or building up their positions between rank #5 and #10.

Tough competition for ranks #5 to #10

As a result, we see a lot of fluctuation at the bottom of the chart. One surprising loser in Q1/2024 is Zebra, who completely dropped off from rank 6 in January. Gidel, who entered the chart in Q4, was not able to sustain its position across Q1. At least it improved its previous performance by ranking #8 in February. RMA electronics, who had been a steady member of the chart for months, dropped off the top 10 in March.

We also see newcomers in the Q1/2024 chart: Basler appears at rank #10 in January and March, and Multipix made a first appearance in March. We will see in Q2 if these domains can improve on these positions.

A YouTube video also came up in March. As we saw with Reddit in the Machine Vision Software report, such major domains are a tough competition for niche players like machine vision companies when it comes to Google rankings. It will be interesting if this YouTube result maintains in Q2 and beyond, blocking another top ranking for actual frame grabber vendors.

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