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SEO update: The top 10 frame grabber brands in Q2/2024

Our Q2/2024 SERP report for CoaXPress frame grabbers show a spectacular comeback by Teledyne Dalsa. Key players leave little room for new entrants, ranking more than one page in the top 10. Yet one newcomer made it in June.

As part of our search engine ranking position reports (SERP), we track the organic Google rankings for the keyword “CoaXPress frame grabber” rather than just “frame grabber” because this latter phrase includes many software products not related to the machine vision industry. Vision Markets does, however, run other reports for its clients for more specific market segments and keywords, including benchmarking with selected competitors.

SERP CoaXPress frame grabber

Disclaimer:

The chart above shows the organic search results for the keyword “CoaXPress frame grabber” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

The comeback of Teledyne DALSA

The CoaXPress frame grabber SERP results have always been less volatile than other keywords, with a strong domination by Euresys, Kaya Instruments and Bitflow. Teledyne DALSA had dropped off the chart in November 2023 to reappear in March 2024. In our Q1/2024 report, we were curious to see if this was the beginning of a comeback. Q2/2024 shows it definitely was, with teledynedalsa.com ranking in the top 10 every month since March and reaching #3 in June.

We were also looking forward to see if Basler was back for good. The domain jumped to rank #8 in April and May but dropped off the top 10 again in June so this is still to be confirmed.

Little space for new entrants

We already noted in our last report a trend for key players to rank more than one page in the top 10 search result for the “CoaXPress frame grabber” keyword. This is even more the case in Q2/2024 as Active Silicon, Kaya Instruments, and Euresys all rank two pages in the top 10. This makes it even more difficult for domains with a lower authority to enter the top 10.

Gidel, who entered the chart in November 2023 for the first time, succeeded in maintening on rank #10 in April and May again. But even more interesting: we have an all-new player in the chart in June. Aegis Electronic Group is the surprise of this quarter on rank #10. Will they be able to stay in the top 10 in the future?

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SEO update: The top 10 machine vision software brands in Q2/2024

SERP report machine vision software

A lot of changes in the Q2/2024 update of our SERP report for machine vision software. Zebra is now taking on the legacy of Adaptive Vision and new players challenge the lower end of the chart.

Vision Markets constantly monitors organic search engine rankings of its clients and their competitors. This gives us a good overview on which brands are the strongest for various segments of the machine vision market.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision software” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Viso.ai losing ground, Zebra on the rise

The top 3 of our SERP report (Search Engine Ranking Position) for the keyword “machine vision software” has always been very stable, with Cognex, Viso.ai and MVTec struggling for the gold, silver or bronze medals- In Q2/2024 however, we see Viso.ai losing ground for the first time, dropping to rank #3 and even rank #4 in June. Get-cameras.com still performs surprisingly well on that keyword and even makes it to the podium.

Another major trend of this quarter is the completion of the takeover of Adaptive Vision by Zebra from an SEO perspective. We had already noted indications in our Q1/2024 report, adaptive-vision.com leaves the top 10 ranking in May, while zebra.com made a jump start at rank #4 in May and June.

More new players in the lower end of the chart

In Q1/2024, we saw Advantech enter the top 10 ranking for the first time in February. The domain confirmed it was here to stay in Q2/2024.

Reddit has been a game changer in our chart since the beginning of 2024. Although it slipped down by two ranks in Q2/2024, it still blocks a slot for machine vision software vendor websites in the search result list. In June, a YouTube video entered the top 10 as well with similar consequences. With MVTec now ranking a second page in the top 10 results, room is getting scarce for other companies like Trust Radius, Euresys, or NI.

This is even more the case with two more new domains entering the chart in June: online vendor machine-vision-shop.com and Keyence. Are these one-time spikes or will these domains remain in months to come as Advantech did? Stay tuned and subscribe to our newsletter to receive or SERP report updates per email!

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SEO update: The top 10 machine vision light brands in Q2/2024

SERP ranking machine vision light

Vision Markets’ SERP report for Q2/2024 shows an even stronger position of Smart Vision Lights, the fallback of Banner Engineering and two newcomers in the top 10.

Vision Markets’ Search Engine Ranking Position reports monitor the SEO performance of top domains for major keywords of the machine vision industry. We also offer our clients custom reports with more specific keywords to monitor their own performance and compare it with selected competitors.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision light” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Edmund Optics on the rise

As in previous reports, the top 3 of the chart for “machine vision lens” remains very stable with Smart Vision Lights, Cognex and Advanced Illumination dominating the game. If you think you can’t get better than #1, Smart Vision Lights shows how it goes. The company now ranks a second page in the top 10 search results. We saw that happen for the first time in Q1/2024, it happened again in Q2.

Edmund Optics has been slowly but steadily progressing since November 2023 and ranked #4 in June 2024. This is a consistent trend we observed for other keywords such as “machine vision cameras” and “machine vision lens”: Edmund Optics is doing a great job with SEO, making edmundoptics.com a top domain across the board in the machine vision industry, and still progressing.

Banner Engineering falling back

Banner Engineering had been progressing since Q4/2023, reaching rank #4 in January 2024. Unfortunately, the downward trend observed in Q1/2024 continued in Q2. The domain fell down to rank #10 in May, its worst performance in a year.

Newcomers in the second half of the chart

In our Q1/2024 report, we were surprised to see a newcomer, TPL Vision, ranking #7 two months in a row. Unfortunately, this domain could not confirm the performance in Q2 and dropped off the top 10.

We see two other newcomers this quarter though: Metaphase Lighting Technologies made it to the rank #9 in April, but disappeared again in May and June. Will they be able to come back in months to come? Another interesting newcome is Digikey. The domain appeared for the first time in June on rank #8. This being a larger organization with a strong domain, it will be interesting to monitor in our next report if Digikey is here to stay.

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SEO update: The top 10 machine vision lens brands in Q2/2024

In Q2/2024, Kowa continues its progression while Cognex and Schneider-Kreuznach confirm their entry into the top 10 machine vision lens domains.

At Vision Markets, we constantly monitor the performance of our clients’ website in search engines with the organic search engine ranking position (SERP) for their keywords, which we compare to that of their competitors. While our clients’ target keywords may be more specific, we also track more general search phrases such as “machine vision lens”, which gives us an overall indication of the top players in that segment.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision lens” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Movement in the top 3

Our Machine Vision Lens SERP report has been dominated by Edmund Optics, Thorlabs and Tamron for a long time, but we saw some change happening in Q2/2024. Edmund Optics’ ability to to rank two pages in the top 3 since January had Thorlabs and Tamron slip down a little. In June, however, Opto-Engineering and Kowa rose to ranks 2 and 3, which had not happened for a year. Was that a one-time spike or are the two domains here to stay? We will monitor this in our next reports…

Cognex and Schneider-Kreuznach here to stay

In our Q1/2024 report, we saw Cognex.com appearing on rank #8 in March. Our Q2 data confirms this trend with Cognex maintaining a solid position at that level. Another newcomer of Q1 is the new kid on the block: Schneider-Kreuznach confirms its entry into the top 10 in all three months of Q2.

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SEO update: The top 10 machine vision camera brands in Q2/2024

SERP report machine vision camera

The Q2/2024 update of our Search Engine Ranking Position report (SERP) shows continued domination by flir.com. Newcomer OpenMV loses ground while Balser finally comes back to the top 5.

Vision Market’s SERP report is a good indicator of the leading brands for key product categories in the machine vision industry. In Q1/2024, we had noted that flir.com, the long-time #1, strengthened its position even further by ranking two different pages of its website in the top 10 search results. This trend continued in Q2/2024 with the second page ranking moving up the chart. This came at the cost of Allied Vision, that had been steady on ranks 2 or 3 for months and now dropped down to 4 and 5.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision camera” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

OpenMV and Keyence weakening

Q1/2024 had also been marked by the spectacular entry of OpenMV.io at very high rankings. This domain could not maintain this performance in Q2, and dropped down to rank 10, even leaving the top 10 in June. Keyence is also weak this quarter, dropping off the top 10 in April and May and ranking 10 in June.

The comeback of Basler?

One surprise is the comeback of amazon.com, a domain we had not expected in top rankings for such a niche, B2B keyword as “machine vision camera”. After ranking very high in Q3 and Q4/2023, amazon.com had left the top 10 but it is back in the lower end of the chart since March 2024.

The most interesting comeback, however, is that of Basler. We had been missing this key player from our top 10 report for a year, but it is now back in June, rushing to rank #5. This is probably due to the recovery of the domain after Basler’s recent website relaunch. It will be interesting how it performs in the future against key competitors like Flir, Lucid Vision Labs or Allied Vision.

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SEO update: The top 10 frame grabber brands in Q1/2024

Q1/2024 shows a lot of fluctuation in the lower part of our top 10 chart. Kaya Instruments and Active Silicon strengthen their position with two pages in the top 10, at the expenses of Zebra.

Vision Markets’ Search Engine Ranking Position Report gives a good indication of who the top players are for specific segments in the machine vision industry. For frame grabbers, we chose the keyword “CoaXPress frame grabber” because “frame grabber” alone also refers to consumer software tools and is not specific enough of our industry.

Disclaimer:

The chart above shows the organic search results for the keyword “CoaXPress frame grabber” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Kaya Instruments and Active Silicon with two pages in the top 10

In Q1/2024, we saw little fluctuation at the top of the chart with Euresys, Kaya Instruments and Bitflow dominating the game. The bitflow.com domain has not (yet?) suffered from the acquisition of Bitflow by Advantech last year. Surprisingly, Teledyne Dalsa, who had disappeared from the top 10 in Q4, is back on rank #4 in March. It will be interesting to see if this is a sustainable comeback in our upcoming Q2/2024 report.

Notably, Kaya Instruments is back to rank 2 after a slight drop in Q4/2023. The company even ranked a second page in the top 10 every month since December 2023. The same applies to Active Silicon, who also ranked two pages in the top 10 every month in Q1/2024. This leaves less rankings available for other domains, so other players have a hard time maintaining or building up their positions between rank #5 and #10.

Tough competition for ranks #5 to #10

As a result, we see a lot of fluctuation at the bottom of the chart. One surprising loser in Q1/2024 is Zebra, who completely dropped off from rank 6 in January. Gidel, who entered the chart in Q4, was not able to sustain its position across Q1. At least it improved its previous performance by ranking #8 in February. RMA electronics, who had been a steady member of the chart for months, dropped off the top 10 in March.

We also see newcomers in the Q1/2024 chart: Basler appears at rank #10 in January and March, and Multipix made a first appearance in March. We will see in Q2 if these domains can improve on these positions.

A YouTube video also came up in March. As we saw with Reddit in the Machine Vision Software report, such major domains are a tough competition for niche players like machine vision companies when it comes to Google rankings. It will be interesting if this YouTube result maintains in Q2 and beyond, blocking another top ranking for actual frame grabber vendors.

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SEO update: The top 10 machine vision software brands in Q1/2024

SERP report machine vision software

Like for other keywords, the top 5 ranking of “machine vision software” is stable, and the battle takes place in the lower half of the top 10. Advantec makes a furious entry into the chart while Zebra has not recovered Adaptive Vision’s former rankings.

The Search Engine Ranking Position (SERP) of a domain for a given keyword provides a good indication of the company’s brand recognition in a specific segment of the machine vision industry. At Vision Markets, we monitor the ranking of our clients and their competitors for their target keywords in their target regions which gives us indications on who are the top brands in the industry.  

As for “machine vision camera”, “machine vision lens” or “machine vision light”, the chart is quite steadily dominated by the same domains months after month: cognex.com, viso.ai, mvtec.com. However, the lower part of the top 10 shows interesting changes over time.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision software” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Reddit: a tough competitor for machine vision companies

In out last report, we saw Reddit enter the chart at a pretty high ranking. The same Reddit-page kept at a high level throughout Q1/2024.

This is a good reminder that general keywords like “machine vision software” can lead you to compete with general websites with a very high domain authority like Amazon, Wikipedia or Reddit. If the top rankings are firmly held by such domains, it is smarter to optimize your website for more specific, long-tail keywords – for example “machine vision software for defect detection” or “AI models for machine vision applications”.

Cognex even stronger, Advantech new kid in town

Cognex, who has been #1 for months, ranked a second page in the top 10, which shows its dominantion on this keyword. This comes at the cost of those competing for the second half of the top 10 rankings: Adlink dropped off in Q1/2024 and NI is struggling to maintain its position.

There are some winners in that field, though: Q1 showed a new entrant rushing to rank 5 in just two months: Advantech. This is spectacular but will need to be confirmed in Q2, as fluctuations are not unusual. Euresys, who entered the chart in Q4/2023, was able to stabilize its position in Q1/2024. The Belgian company known for its frame grabbers is now successfully building its reputation in the software field.

In our last report, we noted a spectacular drop of adaptive-vision.com following the acquisition by Zebra. Zebra.com entered the top 10 for the first time in February and was passed by adaptive-vision.com again in March, so it seems the transition is initiated and the Zebra domain may progressively catch up on ground lost by Adaptive Vision in the coming months. Stay tuned for future updates!

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SEO update: The top 10 machine vision light brands in Q1/2024

SERP ranking machine vision light

In Q1/2024, Vision Markets’ Search Engine Ranking Position report shows a fall of NI on the keyword “machine vision light”, while TPL-Vision enters the top 10 chart.

Vision Markets’ SERP report (Search Engine Ranking Position) provides a good indication of the top brand in each segment of the machine vision industry. The ranking position not only reflects the quality of a website’s search engine optimization (SEO), but also the authority of the domain, based on the amount and quality of links directing to that website.

For the keyword “machine vision light”, the top 3 has been relatively stable in the last months, with Smart Vision Lights, Cognex and Advanced Illumination competing for the top steps of the podium.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision light” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

The fall of NI

In Q1/2024, the most spectacular changes are in the lower end of the top 10 with the fall of NI. NI.com closed the year 2023 in rank 4 and only achieved ranks 8 to 10 in Q1. Symmetrically, Banner Engineering improved its rankings in Q1 compared to last year. After a peak at rank 4 in January, the trend goes downwards so it will be interesting to observe if the domain can stabilize in the middle or upper half of the chart or fall back to last year’s lower rankings.

Another interesting news in Q1/2024 is the appearance of TPL Vision on rank 7 in January and February. Was it a one-time peak or will the French Wenglor-company be back in the chart in Q2?

The online shop Automationdirect.com entered the top 10 in February but disappeared again in March. We will monitor if this was an accident in the next quarter. Subscribe to our newsletter for free updates of our SERP reports!

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Overall, we see a larger volatility in the lower end of the top 10: Emund Optics, Machinevisiondirect.com and Smart Vision Lights ranked a second page of their website in the top 10 at the cost of other players like NI or Opto-Engineering, who dropped off the chart.

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SEO update: The top 10 machine vision lens brands in Q1/2024

Vision Market’s Q1/2024 Search Engine Ranking Position update for the keyword “machine vision lens” confirms the progression of Kowa. Navitar and Schneider-Kreuznach enter the top 10.

The search engine ranking position (SERP) is a good indicator of the top brands and domains for a given keyword. This is why we at Vision Markets us this as a KPI for the marketing performance of our clients, comparing them with their target competitors. We generate reports for a list of keywords specifically tailored to our clients’ market positioning.

General keywords like “machine vision camera” or “machine vision lens” provide a high-level indication of the top players in the key segments of the machine vision industry.

SERP report machine vision lens Q1/2024

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision lens” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Kowa on the rise

The top half of our chart remains dominated by Edmund Optics, Thorlabs, Tamron, and Opto Engineering.

The more interesting changes happen in the ranks 6 to 10: in our Q4/2023 machine vision lens report, we had noted a strong progression of Kowa-lenses.com. The domain had barely been in the top 10 in Q3 and closed the year on rank 6. Q1/2024 confirms that upward trend. It is interesting to observe that Kowa performs with kowa-lenses.com, a website dedicated to machine vision lenses managed by Kowa’s EMEA sales organization, not with the corporate domain kowa.com. The same is true for Tamron: tamron.vision, a machine vision website, appears on the chart, not tamron.com.

Dedicated websites for a target market increase the relevance of the content for specific keywords as opposed to a global domain that may include totally different products like consumer lenses. Fujifilm is a counterexample: the corporate domain fujifilm.com performs well on the keyword “machine vision lens”. This proves that both strategies can be successful if done properly.

Kowa’s progressions comes at the cost of Moritex and Computar. Both dropped off the chart in Q1/2024. Navitar appeared in February and March. It will be interesting to monitor if the domain is in the top 10 to stay. The same applies to sporadic apparitions like Schneider-Kreuznach in January, Excelitas in February, and Cognex in March. Be sure to subscribe to our marketing newsletter for regular updates per e-mail!

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SEO update: The top 10 machine vision camera brands in Q1/2024

SERP report machine vision camera

Vision Markets’ SERP report sees Flir consolidate its leadership and confirms the rise of a new top domain for the “machine vision camera” keyword.

Search Engine Ranking Position (SERP), the ranking of domains in Google organic searches, is a good indicator of the strength of a brand for a given keyword. At Vision Markets, we monitor the ranking of our clients and their competitors for their target keywords, which may be more specific than “machine vision camera”. This general keyword, however, gives an indication of how machine vision camera brands perform on search engines.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision camera” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Newcomer OpenMV at the top of the chart

In December 2024, we had seen a new domain appear in the top 10 in December: openmv.io, ranking #5 from scratch. This was not an accident, as our Q1/2024 report shows: OpenMV has been steadily ranking in the top 5, even ranking #3 in January.

Apart from this major change, the top of the chart remains dominated by Flir, Allied Vision, and Edmund Optics. Flir.com has even strengthened its position sinc Q3/2023, ranking two pages in the top 10 every month.

OpenMV’s rise happens mainly at the cost of Lucid Vision Labs, that is on a downward trend and achieves its lowest ranking in March since July 2023.

Cognex had entered the top 10 in December 2023 but could not really confirm the trend, leaving the chart again in February 2024.

After losing ground in last quarter, Zebra and Keyence are catching up again in Q1. Amazon.com was a surprise at the top of the chart when we started publishing our quarterly reports but disappeared in the last couple of months. The online platform is back in March on rank 10 and it will be interesting to see next quarter if it is the beginning of a comeback. Be sure to subscribe to our marketing newsletter for regular updates per e-mail!

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