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SEO update: The top 10 machine vision light brands in Q1/2024

SERP ranking machine vision light

In Q1/2024, Vision Markets’ Search Engine Ranking Position report shows a fall of NI on the keyword “machine vision light”, while TPL-Vision enters the top 10 chart.

Vision Markets’ SERP report (Search Engine Ranking Position) provides a good indication of the top brand in each segment of the machine vision industry. The ranking position not only reflects the quality of a website’s search engine optimization (SEO), but also the authority of the domain, based on the amount and quality of links directing to that website.

For the keyword “machine vision light”, the top 3 has been relatively stable in the last months, with Smart Vision Lights, Cognex and Advanced Illumination competing for the top steps of the podium.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision light” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

The fall of NI

In Q1/2024, the most spectacular changes are in the lower end of the top 10 with the fall of NI. NI.com closed the year 2023 in rank 4 and only achieved ranks 8 to 10 in Q1. Symmetrically, Banner Engineering improved its rankings in Q1 compared to last year. After a peak at rank 4 in January, the trend goes downwards so it will be interesting to observe if the domain can stabilize in the middle or upper half of the chart or fall back to last year’s lower rankings.

Another interesting news in Q1/2024 is the appearance of TPL Vision on rank 7 in January and February. Was it a one-time peak or will the French Wenglor-company be back in the chart in Q2?

The online shop Automationdirect.com entered the top 10 in February but disappeared again in March. We will monitor if this was an accident in the next quarter. Subscribe to our newsletter for free updates of our SERP reports!

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Overall, we see a larger volatility in the lower end of the top 10: Emund Optics, Machinevisiondirect.com and Smart Vision Lights ranked a second page of their website in the top 10 at the cost of other players like NI or Opto-Engineering, who dropped off the chart.

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SEO update: The top 10 machine vision lens brands in Q1/2024

Vision Market’s Q1/2024 Search Engine Ranking Position update for the keyword “machine vision lens” confirms the progression of Kowa. Navitar and Schneider-Kreuznach enter the top 10.

The search engine ranking position (SERP) is a good indicator of the top brands and domains for a given keyword. This is why we at Vision Markets us this as a KPI for the marketing performance of our clients, comparing them with their target competitors. We generate reports for a list of keywords specifically tailored to our clients’ market positioning.

General keywords like “machine vision camera” or “machine vision lens” provide a high-level indication of the top players in the key segments of the machine vision industry.

SERP report machine vision lens Q1/2024

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision lens” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Kowa on the rise

The top half of our chart remains dominated by Edmund Optics, Thorlabs, Tamron, and Opto Engineering.

The more interesting changes happen in the ranks 6 to 10: in our Q4/2023 machine vision lens report, we had noted a strong progression of Kowa-lenses.com. The domain had barely been in the top 10 in Q3 and closed the year on rank 6. Q1/2024 confirms that upward trend. It is interesting to observe that Kowa performs with kowa-lenses.com, a website dedicated to machine vision lenses managed by Kowa’s EMEA sales organization, not with the corporate domain kowa.com. The same is true for Tamron: tamron.vision, a machine vision website, appears on the chart, not tamron.com.

Dedicated websites for a target market increase the relevance of the content for specific keywords as opposed to a global domain that may include totally different products like consumer lenses. Fujifilm is a counterexample: the corporate domain fujifilm.com performs well on the keyword “machine vision lens”. This proves that both strategies can be successful if done properly.

Kowa’s progressions comes at the cost of Moritex and Computar. Both dropped off the chart in Q1/2024. Navitar appeared in February and March. It will be interesting to monitor if the domain is in the top 10 to stay. The same applies to sporadic apparitions like Schneider-Kreuznach in January, Excelitas in February, and Cognex in March. Be sure to subscribe to our marketing newsletter for regular updates per e-mail!

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SEO update: The top 10 machine vision camera brands in Q1/2024

SERP report machine vision camera

Vision Markets’ SERP report sees Flir consolidate its leadership and confirms the rise of a new top domain for the “machine vision camera” keyword.

Search Engine Ranking Position (SERP), the ranking of domains in Google organic searches, is a good indicator of the strength of a brand for a given keyword. At Vision Markets, we monitor the ranking of our clients and their competitors for their target keywords, which may be more specific than “machine vision camera”. This general keyword, however, gives an indication of how machine vision camera brands perform on search engines.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision camera” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Newcomer OpenMV at the top of the chart

In December 2024, we had seen a new domain appear in the top 10 in December: openmv.io, ranking #5 from scratch. This was not an accident, as our Q1/2024 report shows: OpenMV has been steadily ranking in the top 5, even ranking #3 in January.

Apart from this major change, the top of the chart remains dominated by Flir, Allied Vision, and Edmund Optics. Flir.com has even strengthened its position sinc Q3/2023, ranking two pages in the top 10 every month.

OpenMV’s rise happens mainly at the cost of Lucid Vision Labs, that is on a downward trend and achieves its lowest ranking in March since July 2023.

Cognex had entered the top 10 in December 2023 but could not really confirm the trend, leaving the chart again in February 2024.

After losing ground in last quarter, Zebra and Keyence are catching up again in Q1. Amazon.com was a surprise at the top of the chart when we started publishing our quarterly reports but disappeared in the last couple of months. The online platform is back in March on rank 10 and it will be interesting to see next quarter if it is the beginning of a comeback. Be sure to subscribe to our marketing newsletter for regular updates per e-mail!

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SEO update: The top 10 frame grabber brands in Q4/2023

The Q4/2023 update of our Search Engine Ranking Position Report for CoaXPress frame grabbers shows a relatively stable ranking of all top players, but also one drop-off and one interesting newcomer.

At Vision Markets, we monitor the performance of our clients in organic searches for their target keywords and compare them with their competitors. The search engine ranking position (SERP) is a good indicator of the strength of a brand in a specific market segment.

For frame grabbers, we found that the keyword “frame grabber” alone is not specific enough for relevant results in the camera interface cards market, because it this phrase is also used to refer to other products such as software tools or mobile apps capturing single frames in a video stream.

Therefore, in this report, we selected the keyword “CoaXPress frame grabber” to identify top frame grabber brands but the results may be different with other interfaces.

Disclaimer:

The chart above shows the organic search results for the keyword “CoaXPress frame grabber” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Top 5 players remain stable

In Q4/2023, the five top-ranking domains remain the same as in the previous quarter with slight fluctuations: Euresys is a steady #1 and even succeeded to rank two pages on top of the chart in November. Kaya Instruments loses a bit of ground vs. Bitflow, Active Silicon, and Zebra in Q4, but these small fluctuations should probably not be overinterpreted. In December, Kaya even ranked two pages in the top 10 on ranks 5 and 7.

Gidel replaces Teledyne Dalsa

In the second half of the chart, the players remain more or less the same, with distributors like Graftek, RMA Electronics or Pyramid Imaging. Adimec entered the top 10 in October, but did not confirm this performance in November and December.

One notable trend is the replacement of Teledyne Dalsa with newcomer Gidel. Dalsa left the chart in November while Gidel entered at rank 10, but unlike Adimec, the Israeli frame grabber specialist was able to confirm in December, gaining one step at rank 9.

Will the trend carry on in 2024?

Will Gidel be able to maintain or even improve its position in the top 10? Will Teledyne Dalsa celebrate a come-back? Stay tuned and register to our newsletter for our quarterly updates of this and other SEO reports!

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SEO update: The top 10 machine vision software brands in Q4/2023

In Q4/2023, the five top-ranking domains for machine vision software remain pretty stable, while we see much more volatility in the lower end of the chart. One top player disappears from the top 10 altogether.

The search engine ranking position (SERP) is a good indicator of the strength of a brand for a specific keyword. Our SERP report for the search “machine vision software” shows significant changes in Q4/2023 vs. Q3/2023.

In Q3, we had found the rankings less volatile for machine vision software than for other keywords. In the light of the Q4 results, we must revise that judgement.

Top-ranking machine vision software brands in google

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision software” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Stability in the top 5,… but one big drop-off

The top 5 domains remain relatively stable between Q3 and Q4/2023, with viso.ai, Cognex, MVTec, get-cameras.com and adaptive-vision.com dominating the game.

One notable change, however, is that adaptive-vision.com not only dropped off the top 5 in December, it disappeared from the top 10 altogether. This is probably due to the integration of Adaptive Vision into the Zebra group, which also impacts the website. Most likely, adaptive-vision.com will end up simply redirecting to zebra.com, which means it will no longer have its own content for the “machine vision software” or any other keyword. Zebra.com is not yet in the chart, though. In the months to come, it will be interesting to see if zebra.com catches up on the “machine vision software” keyword and how long it takes for that domain to reach the top 10 or even the top 5.

High volatility in the lower rankings

In the second half of the chart, we see much more variations. NI came in at the end of Q3 but leaves the top 10 again in December. Teledyne Dalsa follows a downward trend, while Euresys seems to be gaining ground in Q4/2023. RoboRealm and Mech-Mind popped up in October and November but still struggle to establish a solid presence in the top 10.

What will be the trend in 2024?

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SEO update: The top 10 machine vision light brands in Q4/2023

Vision Market’s Search Engine Ranking Position report for machine vision light shows a relative stability among the top players between Q3 and Q4/2023.

The variations observed from month to month have little significance and the overall trends on six months is a relative stability.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision light” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

No more surprises in Q4

The two main surprises of Q3/2024 have disappeared in the Q4: Edmund Optics no longer ranks two domains in the top 10 (edmundoptics.com and edmundoptics.in). Instead, edmundoptics.com has gained in popularity and now ranks two different pages in the top 10 in November and December. This is exactly the pattern we had observed in the “machine vision camera” report. The surprisingly good results of Vital Vision in Q3/2023 were not confirmed in Q4.

The disappointing results of CCS is confirmed in Q4/2024: the domain ccs-grp.com doesn’t make it into the top 10 at all.

At the top of the chart, Smart Vision Lights and Cognex alternate on ranks 1 and 2, while Advanced Illumination and Machine Vision Direct compete on ranks 3 and 4. NI has slightly gained ground at the cost of Opto-Engineering.

What will be the trend in 2024?

It will be interesting to monitor if this stable trend remains in 2024 or if new entrants can challenge the domination of the top players. Be sure to subscribe to our marketing newsletter for regular updates per e-mail!

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Your personalized SERP report

Our SERP reports are generated out of the intelligence we gain from the monitoring we perform for our clients. Have you optimized your website for more specific, long-tail keywords? Do you want to compare your ranking with your individual competitors list? Contact us for a custom report tailored to your needs!

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SEO update: The top 10 machine vision lens brands in Q4/2023

SERP Search engine ranking position machine vision lenses

At Vision Markets, we constantly monitor the search-engine ranking positions (SERP) of our clients for their target keywords. This gives us insights on the top-performing brands in each product category of the industry. For the keyword “machine vision lens”, our Q4/2023 report shows the surge of one specific brand that was not even in the top 10 back in August 2023.

Like for the “machine vision camera” keyword, the ranking positions showed some fluctuation in Q4/2024 but the top players remained stable, with Edmund Optics, Thorlabs and Tamron leading the charts.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision lens” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

Strong position of Edmund Optics

In Q3, we had been surprised to see Edmund Optics ranking with both their corporate domain Edmundoptics.com and their Indian domain Edmundoptics.in. This is no longer the case in Q4, the corporate .com domain is still #1, and also ranks #3 and #4 with other landing pages. Tamron shows a good progression in Q4, overtaking Opto Engineering.

The surge of Kowa

The more interesting trend happens in the second half of the chart: Kowa-lenses.com shows a strong and steady growth from month to month. The domain had only appeared on rank 10 for the first time in September 2023 and ends the year on rank 6. This is an impressive performance, and it will be interesting to monitor if the Japanese brand can continue on this trend and enter the top 5.

Interestingly, the kowa-lenses.com domain is not the global corporate website of Kowa. Kowa-lenses.com is the website of Kowa’s European sales organization for industrial and scientific optics. We had already noted a similar pattern with Tamron.vision in Q3/2023. This is probably because these websites are more specialized in the machine vision segment than their global parent companies’ that cover other business areas such as consumer lenses. As a result, their performance for machine vision keywords is better, even outside of their target market (our test simulates a search on google.com from a US location).

What will be the trend in 2024?

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SEO update: The top 10 machine vision camera brands in Q4/2023

The Q4/2024 update of Vision Markets’ SERP report shows a stable domination of the top players but also a few surprises in December. Contact us if you want custom reports on your performance and that of your competitors!

While there are some fluctuations from month to month, the search engine rankings for the keyword “machine vision camera” remains clearly dominated by the same top players: Teledyne Flir, Allied Vision, Edmund Optics and Omron. Teledyne Flir even strengthened its position in Q4/2023 by ranking two different pages in the top 10 in November and December.

Lucid Vision Labs still performs very well and Keyence and Zebra remain solid players in the second half of the top 10.

Disclaimer:

The chart above shows the organic search results for the keyword “machine vision camera” in Google.com in the US. They may not reflect results in other countries or Google’s personalized search results based on individual user behavior. This reports only gives a general indication of the search engine power of websites and brands for this specific keyword.

What’s new in Q4/2023?

Phantom had been a bit of a surprise in this top 10 in Q3. Unfortunately, the company left the top chart in Q4, along with Teledyne Dalsa and Baumer.

On the other hand, Get Cameras (Industrial-cameras.com), a European reseller of Daheng Imaging, entered the top 10 and even reached rank 6 in November – but left again in December. It will be interesting to monitor if this was just a flash in the pan or the beginning of a long-term trend. Another newcomer is OpenMV, a young embedded vision company from Georgia (USA) that made it to rank 5 in December. This is a quite impressive result but needs to be confirmed as a trend in months to come.

We had been missing two major camera vendors in our last report: Cognex and Basler. Cognex appeared in our top 10 for the first time in December, and we’ll be curious to see if they can sustain this performance in Q1/2024. Basler still ranks further down in search results for the “machine vision camera” keyword. This might be related to the recent relaunch of their website, or with a strategy to focus on more specific, so-called long-tail keywords (e.g. “machine vision camera with IMX174 sensor”)

Amazon.com, one of the surprises of our last report, left the chart in December but this might be just a one-time drop. We’ll see if they celebrate a come-back in Q1/2024.

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SEO: What are the best-ranking frame grabber brands?

At Vision Markets, we monitor the search engine performance of machine vision keywords as an indicator of the strength of vendors’ brand. “Frame grabber” is an interesting case. Taken alone, this keywords generates mainly results that have nothing to do with machine vison or an interface board. Instead, vendors of software products for video editing or appear in the top search results. Using the more specific keyword “machine vision frame grabber”, the results are more relevant to the industry. However, many of the top-ranking pages are not from vendors of frame grabbers but rather general knowledge pages from industry associations like A3 or publications like Vision Systems Design.

In order to evaluate the power of frame grabber vendor brands, it is necessary to narrow the search even down with a long-tail keyword such as “CoaXPress frame grabber” or “Camera Link frame grabber” that specifically characterizes a product.

The chart above shows the top ten Search Engine Ranking Positions (SERP) as measured for a generic search for “CoaXPress frame grabber” using Google.com in the United States. Each individual Google user may see slightly different results depending on their location, language settings and search or browsing history. However, this generic simulation gives a good indication of which brands have the strongest audience for this keyword.

Expected results

The chart shows little surprises, with all major frame grabber manufacturers ranking in the top 10: Euresys, Bitflow, Kaya Instruments, Active Silicon, Zebra or Teledyne Dalsa. However, some major players like Basler are not in the top 10. We also see little fluctuation in the rankings over the three months of Q3/2023 with Euresys, Bitflow, Kaya Instruments, and Active Silicon building a steady top-4. Notably, some distributors and resellers also make it into the top 10 (Graftek, RMA Electronics, Pyramid Imaging, machinevisionstore.com), but they all rank below the actual frame grabber manufacturers.

Our SERP reports for “machine vision camera” or “machine vision lens” showed more unexpected results and fluctuation. However, “CoaXPress frame grabber” is a more specific keyword, which explains why it leaves less room for surprises. This can be an inspiration for marketeers in the machine vision field. Depending on your offering, targeting specific, long-tail keywords can be a winning strategy. For example, if you are specialized in frame grabbers with a specific interface like CoaXPress, focus on that keyword to be sure to rank high on this search rather than trying to attract anyone searching for frame grabbers, even with those interfaces you don’t offer.

Want to improve your SERP? Ask our experts!

Are you curious about your SERP for other keywords like “Camera Link frame grabber” or “Gigabit Ethernet frame grabber”? Do you want to track an even more specific keyword for yourself and your competitors? Ask our marketing experts! We can share more market insights with you, setup tailored reports for your needs and help you build the right marketing strategy to improve your ranking.

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SEO: What are the top-ranking machine vision software brands?

Top ranking machine vision software brands in Google

The Search Engine Ranking Position (SERP) is a good indicator of the strength of a brand on a specific market segment. This is why at Vision Markets, we monitor the performance of our clients and their competitors on Google Search for their target keywords.

The chart below shows the top 10 domains for machine vision software as they appear on a standard Google.com search performed in the United States in Q3/2023.

These results may differ from your own experience because of Google’s localization and personalization based on your individual user profile. These are generic results ignoring any user personalization. However, they are a relevant indicator for those brands with the highest reputation in the machine vision software segment.

Lower volatility than in other segments

The expected big names in the industrial field are present, such as Cognex, MVTec, Zebra/Adaptive Vision, NI, Stemmer Imaging, etc. Interestingly, we don’t see as much fluctuation from one month to the other compared to other segments like machine vision cameras or lenses. The top 10 players have a relatively stable performance. Mech-Mind, Stemmer-Imaging and NI are exceptions at the bottom of the ranking, although Stemmer-Imaging was not far off being in the top 10 before entering in August. NI, on the other hand, ranks unexpectedly low, especially considering that the test setup simulates a US-user.

One spectacular result is the performance of Viso.ai, a relatively young company that is leading the charts on the “machine vision software” keyword, ahead of well established brands.

Not only machine vision software vendors are ranked in this top 10. GeT Cameras, a Netherlands-based distributor of Daheng Imaging cameras, performs very well on the software keyword although they were not in the Top 10 on the machine vision camera keyword. Teledyne Dalsa, another camera vendor, also ranks steadily in the middle field of the SERP results.

Want to improve your SERP? Ask our experts!

Is your organization not featured in this list? Are you curious to know your ranking and that of your competitors for this or other keywords, maybe in other regions and languages? Contact us today! Not only do we continuously monitor top keywords of the vision industry, we can also create custom reports for more specific keywords tailored to your needs. This can be the foundation for an evaluation of your website and a strategy to improve your ranking through on-side and off-site activities.

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